Marketing is a major concern of all businesses and a growing number of nonprofit organizations. The goals of the marketing program are to (1) prepare students for entry-level positions in marketing; (2) provide the background necessary to advance to higher-level marketing management positions; and (3) develop executive skills that are critical for success in all business occupations. It is necessary, therefore, that the student cultivate the abilities to (1) think creatively; (2) solve problems; (3) communicate orally and in writing; and (4) understand interpersonal relations.

As quality, total customer satisfaction, and relationship management become the critical success factors in the global economy, marketing majors are positioned to take advantage of these opportunities. Some of the career options presented by these opportunities include advertising, sales, retailing, purchasing, marketing research, public relations, product management, logistics, services marketing, and nonprofit marketing.

Core Course Requirements for Business Students

PLUS

Marketing Emphasis (21 HRS)

MKT 322, Creative marketing
MKT 365, Consumer Behavior
MKT 424, Marketing Research
MKT 428, Marketing Management
MKT 330 OR MKT 355 OR MKT 370
MKT 430 OR MKT 458 OR MKT 400

Directed Elective (3 HRS)

ENG 332 OR ENG 333 OR MAT 312 OR PHI 253

Optional Non-CBA minor (minimum of 18 HRS)

Electives

SELECT ANY COURSES NECESSARY TO FULFILL THE MINIMUM NUMBER OF HOURS NEEDED TO GRADUTAE. NON-BUSINESS COURSES RECOMMENDED.

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• Marketing