Collaborative Case Studies/Projects
Jackson County Economic Development Foundation
The University of Southern Mississippi Department of Economic Development conducted an economic impact study for the Jackson County Economic Development Foundation. The results of the study were presented to elected officials and business leaders during the spring investor's meeting and luncheon held in Pascagoula, Mississippi on May 30, 2013. Dr. Chad Miller, assistant professor and graduate coordinator, said the study assessed $2.8 billion in capital investment from companies located in Jackson County. Researchers learned the industrial growth created 3,948 new jobs, 1,997 of which were direct jobs created by the companies. About 1,400 of the new jobs were in manufacturing while others jobs were created in other sectors of the economy. The projects also had "significant impact on the construction industry," Miller said, by creating 11,512 construction jobs and injecting $621 million in earnings into the industry. The expansions also increased annual state tax revenue by $13.6 million, the data showed.
Economic Impact Study for Art In the Pass Festival
USM’s Trent Lott National Center staff and an economic development master's degree student conducted an economic impact study for the Art in the Pass Festival in Pass Christian, Mississippi at War Memorial Park. The Art inthe Pass Festival promotes community development by engaging volunteers and encouraging participation from visitors of all walks of life. The festival study revealed that the event generated an estimated 6,864 of total attendees of which out-of-town attendees generated approximately $370,000 in earnings income to the economy.
For this study, the target audience, out-of-town attendees, were considered to be anyone whose home zip code was from outside of Harrison County. Additionally, the study revealed that local residents who participated in the festival generated over $165,000 in purchases during the weekend which could benefit the city of Pass Christian and Harrison County by shopping locally. Dr. Shannon Campbell, Director of USM’s Trent Lott National Center, stated, “We appreciate the opportunity to conduct the festival impact study for Art in the Pass. Impact studies are helpful in paving the way for expanding future events and gaining support from partners and local businesses.”
Festival attendees have opportunities to participate in cooking demonstrations, network with artists, and purchase original artwork. For the past several years, festival coordinators have co-located Art in the Pass Festival with a one-day children's education outreach event on Saturday. The children's event is called Celebrate the Gulf and is sponsored by the Mississippi Department of Marine Resources.
Woodville Deer and Wildlife Festival
TLNC staff, along with an economic development master's student, conducted an on-site, two-day assessment of the city of Woodville, which is located in Wilkinson County, on Mississippi’s western border with Louisiana. The team met with festival leaders and determined ways to enhance marketing efforts of the Deer and Wildlife Festival, including the use of social media, email marketing and visitor surveys. As a result, the 2012 festival attendance grew by 60 percent, and the number of vendors and cook-off teams nearly doubled