INTELLECTUAL CONTRIBUTIONS

IC: Grid

				Total
Articles in Refereed Journals	2			2
Publications in Refereed Conference Proceedings	11		1	12
Presentations of Refereed Papers	5			5
Totals	18	0	1	19

Refereed Articles

Lester, D., Forman, A., & Loyd, D. (2005).  Internet Shopping and Buying Behavior of College Students. Services Marketing Quarterly, 27 (1).

Lester, D. L., Forman, A., & Loyd, D. D. (2005).  Relationship Avoidance: The Advantage of the Internet. Journal of Business, Industry and Economics.

Refereed Proceedings

Full Paper

Lester, D. H., Loyd, D. D. , Tudor, R. K. , & Foreman, A. M. (in press, 2007).  The Growing Trend of Retail Salesperson Avoidance. Atlantic Marketing Association.

Lester, D. H., Loyd, D. D. , & Forman, A. M. (2007).  Longitudinal Study of College Students Online Shopping Behavior. Association of Marketing Theory and Practice.

Lester, D. H., Loyd, D. D. , & Forman, A. M. (2006).  The Give Me Generation's Internet Attitude. Atlantic Marketing Association.

Lester, D. H., Tudor, R. K. , & Loyd, D. D. (2006).  Service Retailer's Customer Relationship Investment Pays Off. Association of Marketing Theory and Practice.

Lester, D., Tudor, K., & Loyd, D. (2005).  Channel Members Satisfaction with Their Telecommunication Provider. Atlantic Marketing Association.

Loyd, D. D. & Lester, D. (2005).  Research Methods: Online vs Oldline. American Collegiate Retailing Association Conference.

Loyd, D. D. & Lester, D. (2004).  E-Shopping and Hot-Wired Generation. Atlantic Marketing Association.

Lester, D., Forman, A., & Loyd, D. (2004).  Longtitudinal Study of Generation Y Internet Shopping Behavior. American Collegiate Retailing Association Conference.

Lester, D., Loyd, D., & Moore, C. (2003).  Generation X and Y: Attitudes and Behavior Towards Internet Shopping. Atlantic Marketing Association.

Lester, D., Loyd, D., & Easterling, C. (2002).  Internet Shopping Experiences: College Student's Perceptions. Atlantic Marketing Association.

Lester, D. & Loyd, D. (2001).  Understanding the Rural Hispanic Market and Targeting Their Telecommunication Needs With Promotions. Southwestern Federation of Administrative Disciplines.

Easterling, C., Loyd, D., & Henthorne, T. (2000).  Relaxed Dressing: An Informal Approach to Business. Atlantic Marketing Association.

Presentation of Refereed Papers

National

Loyd, D.D., Moore, C., & Lester, D. (2003). The Internet Experience: A Comparison of Attitudes and Behavior Between Generation X and Y.   Presented at American Collegiate Retailing Association Conference, New York, New York.

Loyd, D.D. & Easterling, C. (2002, May). Internet Retailing: Apparel Shopping by College students.   Presented at American Collegiate Retailing Association Conference, Las Vegas, Nevada.

Easterling, C. & Loyd, D. (2001, July). Adoption of the Internet of Appparel Shopping by College Students.   Presented at American Association of Family and Consumer Sciences, Dallas, Texas.

Easterling, C. & Loyd, D. (2000, May). Casual Dress codes: Gaining Acceptance in the Banking Industry.   Accepted for American Collegiate Retailing Association Conference, Toronto, Canada.

Lester, D. & Loyd, D. (2000, January). Promotional Strategy Development for the Rural Hispanic Telecommunication Market.   Presented at American Collegiate Retailing Association Conference, New York, New York.

Other Research Activities

Other Publications

2005 -  An alumna member's perspective on Hermes - Phoenix magazine for Alpha Sigma Alpha sorority - spring 2005

2005 -  Connecting with Members - Phoenix magazine for Alpha Sigma Alpha sorority - summer 2005

2000 -  Tips for a Successful Year, Collegiate connection, February 2000

2000 -  Casual Dress Gaining Importance in the Workplace, International Textile and Apparel Association Conference, Cincinnati, Ohio with Cynthia Easterling

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