Specialty Fields
International marketing, tourism
Education
Ouachita Baptist University (B.A.), University of Arkansas (M.B.A.), University of Mississippi (Ph.D.)
Academic and Professional Interests
Cross-cultural issues, resort development, sustainable tourism development, retail evolution, and customer service enhancement
Professional Honors and Achievements
Dr. Henthorne was the first U.S. marketing professor to make an official visit to the University of Havana since the Cuban Revolution. His publications total more than 60 in refereed outlets, including Journal of Advertising, Journal of the Academy of Marketing Science, and Journal of Business Ethics. He has also published a book examining the burgeoning Cuban tourism industry. Dr. Henthorne has won the Brandt Award for outstanding research in the College of Business and has received the University's Lucas Award to further his work in Cuba. Additionally, he is the recent recipient of a Fulbright Award to research and lecture in India. |
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