Brigitte Burgess

Specialty Fields/Research
Consumer Behavior, Retail Format, Scholarship of Teaching and Learning (SoTL)

Introduction to Merchandising, Fashion Promotion and Analysis, Merchandising Math, Fashion Merchandising, Internship

The University of Tennessee, Knoxville (Ph.D. 1996, M.S. 1992), The University of Southern Mississippi, Hattiesburg (B.S. 1989)

Academic and Professional Interests
My research interests can best be described as consumer behavior and retail formats. I am most interested in how consumers react and behave in a variety of consumer environments, including traditional and non-traditional retail locations as well as environments where products are used. Additionally I am interested in the Scholarship of Teaching and Learning (SoTL).

A current project involves the preferences, attitudes and opinions of k-12 students, teachers, administrators and parents regarding school uniform dress codes. Data are being collected from approximately 4,000 students and parents and 600 teachers and administrators. This data will offer practical implications to the school district, parents and other school districts considering adopting uniform policies. Additional implications are expected for retailers and marketers of school uniforms.

Another current project involves an investigation of academic journals in which merchandising scholars publish. The sample for this research includes merchandising and related scholars. The purpose of the project is to identify journals, evaluate scholar’s attitudes of these journals and construct a listing of these journals that will be useful to new and experienced researchers in merchandising and related fields.

A variety of recent research projects relate to students as consumers of education in the context in which they “consume” knowledge. I have studied student interaction in classroom settings, territorial behavior and behavioral and attitudinal differences between male and female students.

Research related to SoTL includes recent projects regarding mapping of SoTL as a means of identifying and strengthening teaching using a course project as an example of how the mapping can be used. This project was awarded the honor of best paper at the International Textile and Apparel Association. I am currently working toward a model of teaching that incorporates mind mapping and student learning styles, based on the constructivist learning theory.