Dr. Marco Wolf

Dr. Wolf joined the faculty of the Department of Marketing and Fashion Merchandising in Fall 2008 after completing his doctorate at New Mexico State University. His current teaching assignments include Marketing Principles, Marketing Management, Creative Marketing, and International marketing. His research interests include consumer behavior and the DIY retail industry.

Professional Honors and Accomplishments

Dr. Wolf has published research articles in refereed journals such as the Academy of Marketing Science Review, Journal of Marketing Theory and Practice, Journal of Consumer Behaviour, Journal of Research in Interactive Marketing, and Educational Leadership Journal. His work has been presented at national and international conferences.

Selected Publications

Wolf, M. & McQuitty, S. (Forthcoming). Circumventing Traditional Markets: An Empirical Study of the Marketplace motivations and Outcomes of Consumers’ DIY Behaviors. Journal of Marketing Theory and Practice.

Wolf, M. & McQuitty, S. (2011). Understanding the Do-It-Yourself Consumer: DIY Motivations and Outcomes. Academy of Marketing Science Review.

Specialty Fields

Teaching:  International Marketing, Marketing Management, Creative Marketing, Marketing Principles

Research: Do-It-Yourself Retailing, Consumer Behavior, Prosumption