Melinda Andrews, Ph.D.

Assistant Professor

Education:
The University of Southern Mississippi (B.S.B.A.)
The University of Southern Mississippi (M.B.A.)
Florida State University (Ph.D.)

Teaching interests:
Consumer behavior, marketing research, and services marketing

Academic and Professional Interests:
Consumer behavior and services marketing

Professional Honors and Achievements:
Dr. Andrews has published research articles in refereed journals including the Journal of Business Research.  She received a 2010/2011 BAC Research Professor award.  Dr. Andrews is currently serving as faculty advisor for the USM American Marketing Association collegiate chapter.

Selected Journal Publications:
Andrews, Melinda L., Ray L. Benedicktus, and Michael K. Brady (2010), “The Effect of Incentives on Customer Evaluations of Service Bundles,” Journal of Business Research, 63, 71-76.

Andrews, Melinda L. and Daekwan Kim (2007), “Revitalizing Suffering Multinational Brands: An Empirical Study,” International Marketing Review, 24 (3), 350-372.