Melinda McLelland, Ph.D.
Consumer behavior, marketing research, and services marketing
Academic and Professional Interests:
Consumer behavior and services marketing
Professional Honors and Achievements:
Dr. Andrews has published research articles in refereed journals including the Journal of Business Research. She received a 2010/2011 BAC Research Professor award. Dr. Andrews is currently serving as faculty advisor for the USM American Marketing Association collegiate chapter.
Selected Journal Publications:
Andrews, Melinda L., Ray L. Benedicktus, and Michael K. Brady (2010), “The Effect of Incentives on Customer Evaluations of Service Bundles,” Journal of Business Research, 63, 71-76.
Andrews, Melinda L. and Daekwan Kim (2007), “Revitalizing Suffering Multinational Brands: An Empirical Study,” International Marketing Review, 24 (3), 350-372.