The goals of the marketing program are:
- To prepare students for entry-level positions in marketing.
- To provide the background necessary to advance to higher-level marketing management positions.
- To develop executive skills that are critical for success in all business occupations.
The Marketing major is designed to provide a broad-based business education and a strong knowledge of the basic marketing principles. The Marketing curriculum develops the executive skills that are critical to success in all business occupations. These skills include the ability to think creatively, to solve problems, to communicate effectively (both orally and in writing) and to understand and work with people.
Upon graduation, marketing majors compete successfully for jobs with the very best national companies. By careful academic advisement and by maintaining contact with company recruiters, the faculty are actively involved in helping students prepare for enriching employment.
Through the advisement process and proper course selection, students are prepared for careers in marketing management, sales management, retail management, advertising, public relations and purchasing. For those students interested in the healthcare sales program, a selected group of courses is recommended.
Marketing majors obtain employment as sales representatives, purchasing managers, advertising specialists, retail store owners, buyers, logistics managers, marketing researchers, product/brand managers and public relations managers. Career opportunities are numerous, since more than half of all American workers are employed in marketing-related fields!