Marco Wolf, Ph.D.

Associate Professor

Dr. Wolf joined the faculty of the Department of Marketing and Merchandising in Fall 2008 after completing his doctorate at New Mexico State University. His current teaching assignments include Marketing Principles, Creative Marketing, International marketing, and Marketing Management at undergraduate and MBA level. His research interests include consumer behavior, DIY consumer behavior and retail. Dr. Wolf is a German national interested in foreign cultures and has traveled to more than thirty countries on five continents. 

Professional Honors and Accomplishments

Dr. Wolf has published research articles in refereed journals such as Psychology & Marketing, Academy of Marketing Science Review, Journal of Marketing Theory and Practice, Journal of Consumer Behaviour, Journal of Research in Interactive Marketing, Journal of African Business, International Journal of Marketing Studies, and Educational Leadership Journal. His work has been presented at national and international conferences. Dr. Wolf was invited to present his research at the American University in Dubai in 2014. For his research effort he received the BAC Scholar award for the years 2012- 2014. 

Selected Publications

Wolf, M., Albinsson, P. & Becker, C. (2015). Do-It-Yourself Projects as Path toward Female Empowerment in a Gendered Market Place. Psychology & Marketing.

Wolf, M. & McQuitty, S. (2013). Circumventing Traditional Markets: An Empirical Study of the Marketplace motivations and Outcomes of Consumers’ DIY Behaviors. Journal of Marketing Theory and Practice.

Wolf, M. & McQuitty, S. (2011). Understanding the Do-It-Yourself Consumer: DIY Motivations and Outcomes. Academy of Marketing Science Review.