William "Bill" Holcomb PhD ATC CSCS

Professor and Program Director

Athletic Training Program


PhD Exercise Physiology, Auburn University (1989-1992)

M.S. Sports Medicine, United States Sports Academy (1987-1988)

B.S. Chemistry/Biology, Berry College (1982-1986)

Research Focus

Dr. Holcomb's primary research focus is to test the effectiveness of therapeutic modalities with the ultimate goal of improving effectiveness in the management and rehabilitation of orthopedic injuries. These modalities include ultrasound, neuromuscular electrical stimulation and cryotherapy.


  • National Athletic Trainers’ Association- Board of Certification (Athletic Trainer, Certified- ATC)
  • Licensed Athletic Trainer- State of Mississippi
  • National Strength and Conditioning Association (Certified Strength & Conditioning Specialist- CSCS*D)
  • American Red Cross (CPR/AED for professional rescuer and healthcare provider)

Awards & Honors

  • Fellow, National Athletic Trainers’ Association (FNATA) (2013)
  • NATA National Quiz Bowl Champions (UNLV student team) (2011)
  • School of Allied Health Sciences Outstanding Teacher Award (2010)
  • Alex G. and Faye Spanos Distinguished Teaching Award (UNLV) (2009-2010
  • CSUN Teaching Award for School of Allied Health Sciences (2009)
  • Fellow, National Strength and Conditioning Association (FNSCA) (2008)
  • NSCA Ironman (participant in at least 10 consecutive National Conferences) (2006-2012)
  • School of Allied Health Sciences Outstanding Teacher Award (2006)
  • Recertified as a Strength & Conditioning Specialist with Distinction by the NSCA (99,02,05,08,11)
  • University of North Florida’s Outstanding Undergraduate Teaching Award (2000)
  • Dean’s Brooks Research Professorship, University of North Florida (1998-2000) 
  • Berry College Distinguished Young Alumni Award (1996)
  • Named as a professor worthy of recognition by the UNLV Alumni Association (1996)

Professional Memberships

  • National Athletic Trainers’ Association (NATA), (1988-present)
  • National Strength and Conditioning Association (NSCA), (1993-present)


Refereed Journals

Holcomb WR, Rubley MD, Liceralde P, Tandy RD. Intramuscular temperatures within a treatment template with varying ultrasound transducer velocities.Athletic Training and Sports Health Care. (in press).

Holcomb WR, Miller MG, Rubley MD. (2012). Importance of comprehensive hip strengthening. Journal of Strength and Conditioning 34(1):16-19.

Holcomb WR, Rubley MD, Randolph SM. (2011). Periodic increases in neuromuscular electrical stimulation intensity eliminated significant knee extension torque decline. Athletic Training and Sports Health Care 3(2):63-68.

Yamamoto M, Rubley MD, Stahura K, Holcomb WR, Mangus B. (2011). Gender equality in athletic training: An analysis of athletic training positions in NCAA division I athletics. Journal of Contemporary Athletics 5(3).

Rubley MD, Haase AC, Holcomb WR, Girouard TJ, Tandy RD. (2011). The effect of plyometric training on power and kicking distance in female adolescent soccer players. Journal of Strength and Conditioning Research 25:129-134.

Tomchuk D, Rubley MD, Holcomb WR, Guadagnoli MA, Tarno JM. (2010). The rate of tissue cooling during cryotherapy with varied types of compression. Journal of Athletic Training 45:230-237.

Ploeg A, Dibbet T, Miller MG, O’Donoghue J, Holcomb WR, Berry D. (2010). The effects of high-volume aquatic plyometric training on vertical jump, muscle power, and torque. International Journal of Aquatic Research and Education 4:39-48.

Randolph SM, Holcomb WR, Rubley MD, Miller MG. (2009). Assessment of torque and perceived pain during ten repetitions of neuromuscular electrical stimulation. Athletic Training and Sports Health Care 1:162-168.

Samuel MN, Holcomb WR, Guadagnoli MA, Rubley MD, Wallmann H. (2008). Acute effects of static and ballistic stretching on measures of strength and power. Journal of Strength and Conditioning Research 22:1422-1428.

Miller MG, Ganschow RL, Holcomb WR, Cheatham CC, Michael TJ, Rubley MD. (2008). Subcutaneous tissue thickness alters the effect of NMES. Journal of Sport Rehabilitation 17:68-75.

Holcomb WR, Rubley MD, Girouard TJ. (2007). Effect of the simultaneous application of NMES and HVPC on knee extension torque. Journal of Sport Rehabilitation 16:307-318.

Poston B, Holcomb WR, Guadagnoli MA, Linn LL. (2007). The acute effects of mechanical vibration on power output in the bench press. Journal of Strength and Conditioning Research 21:199-203.

Holcomb WR, Rubley MD, Lee HJ, Guadagnoli MA. (2007). Effect of hamstring-emphasized resistance training on hamstring:quadriceps strength ratios. Journal of Strength and Conditioning Research 21:41-47.

Nocera JR, Rubley MD, Holcomb WR, Guadagnoli MA, Landers M. (2006). The effects of repetitive throwing on shoulder proprioception and internal and external rotation strength. Journal of Sport Rehabilitation 15:351-362.

Mangus B, Takahashi M, Mercer J, Holcomb WR, McWhorter JW, Sanchez R. (2006). Investigation of vertical jump performance after completing heavy squat exercises. Journal of Strength and Conditioning Research 20:597-600.

Holcomb, WR. (2006). Effect of training with neuromuscular electrical stimulation on elbow flexion strength. Journal of Sports Science and Medicine. 5, 276-281.

Holcomb, WR. (2006). Combating force decline across repetitions when using NMES. Athletic Therapy Today 11:20-22.

Holcomb WR, Rubley MD, Miller MG, Girouard TJ. (2006). The effect of rest intervals on knee-extension torque production with neuromuscular electrical stimulation. Journal of Sport Rehabilitation 15:116-124.

Holcomb WR. (2005). Is neuromuscular electrical stimulation an effective alternative to resistance training? Strength and Conditioning Journal 27:76-79.

Holcomb WR. (2005). Duration of cryotherapy application. Athletic Therapy Today 10:60-62.

Rubley MD, Holcomb WR, Guadagnoli MA. (2003). Time course of habituation after repeated ice-bath immersion of the ankle. Journal of Sport Rehabilitation 12:323-332.

Holcomb WR, Blank C. (2003). The effects of superficial heating before 1-MHz ultrasound on tissue temperature. Journal of Sport Rehabilitation 12:95-103.

Holcomb WR, Joyce CJ. (2003). A comparison of temperature increases produced by 2 commonly used ultrasound units. Journal of Athletic Training 38:24-27.

Guadagnoli MA, Holcomb WR, Davis M. (2002). The efficacy of video feedback for learning the golf swing. Journal of Sport Sciences 20:615-622; and In: Science and Golf IV. Ed. Thain E. Routledge. pp.178-191.

Holcomb WR, Golestani S, Hill S. (2000). A comparison of knee-extension torque production with biphasic versus Russian current. Journal of Sport Rehabilitation 9:229-239.

Holcomb WR. (2000). Improved stretching using proprioceptive neuromuscular facilitation. Strength and Conditioning Journal 22:1-3.

Davlin C, Holcomb WR, Guadagnoli MA (1999). The effect of hip position and EMG biofeedback training on the VMO:VL ratio. Journal of Athletic Training 34:342-349.

Guadagnoli MA, Weber TJ, Holcomb WR. (1999). The relationship between contextual interference effects and performer expertise on the learning of a putting task. Journal of Human Movement Studies 37:19-36.

Holcomb WR, Kleiner DM. (1998). Versatile electrical therapy with the high-voltage pulsed stimulator. Athletic Therapy Today 3(6):37-39.

Holcomb WR, Kleiner DM, Chu DA. (1998). Plyometrics: Considerations for safe and effective training. Strength and Conditioning 20(3):36-39.

Holcomb WR. (1997). A practical guide to electrical therapy. Journal of Sport Rehabilitation 6(3):272-282.

Holcomb WR, Mangus B, Tandy R. (1996). The effect of icing with the Pro-Stim edema management system on cutaneous cooling. Journal of Athletic Training 31(2):126-129.

Kleiner D, Holcomb WR, Worley M. (1996). Role of the strength and conditioning professional in rehabilitating an injured athlete. Strength and Conditioning 18(2):49-54.

Holcomb WR, Lander J, Rutland R, Wilson G. (1996). The effectiveness of a modified plyometric training program on power and the vertical jump. Journal of Strength and Conditioning Research 10(2):89-92.

Holcomb WR, Lander J, Rutland R, Wilson G. (1996). A biomechanical analysis of the vertical jump and three modified plyometric depth jumps. Journal of Strength and Conditioning Research 10(2):83-88.

Guadagnoli M, Kleiner D, Holcomb WR. (1996). The degree of relationship between mental and physical fitness in young adults: A preliminary investigation. Journal of Human Movement Studies 30:81-87.

Kleiner D, Holcomb WR. (1995). Bloodborne pathogens: Current information for the strength and conditioning professional. Strength and Conditioning 17(4):42-45.

Manuscripts Under Review

Beam J, Buckley B, Holcomb WR, Ciocca M. National Athletic Trainers' Association Clinical Practice Guideline: Management of Acute Skin Trauma. Journal of Athletic Training.

Miller MG, Holcomb WR, Cavett HL, Cheatham CC. Effects of Premodulated Electrical Stimulation on Muscular Blood Flow in the Gastrocnemius. Athletic Training and Sports Health Care.

Miller MG, Holcomb WR, Rabenhorst G, Poulin C, Hebert T. Effects of “Russian” Electrical Stimulation on Muscular Blood Flow of the Gastrocnemius. Athletic Training and Sports Health Care.

Krasinski D, Thrasher A, Miller MG, Holcomb WR. Effects of Applied Pressure on Intramuscular Temperature During Ultrasound Treatments. Journal of Sport Rehabilitation.

Invited Publications

Holcomb WR. Strength and Conditioning. In: United Nations Educational, Scientific and Cultural Organization’s – Encyclopedia of Life Support Systems (UNESCO-EOLSS). Eolss Publishers Co Ltd, Isle of Man, UK. 6.54.42.

Holcomb WR. (2011). Voices from the field: Recognizing sudden illness. In: Emergency Response Management for Athletic Trainers. Miller MG & Berry DC. Pg. 434.

Miller MG, Holcomb WR. (2010). Water power. Training & Conditioning 20(9):20-25.

Holcomb WR. (2002). Stretching using proprioceptive neuromuscular facilitation. Olympic Coach 12(4):13-14.

Other Published Papers

Holcomb WR. (1995). Electrotherapy simplified. Western College Physical Education Society, Monograph Series.

Holcomb WR, Mangus B. (1995). Athletic injury rehabilitation: Concepts for the coach and physical educator. Proceedings from the Far West AAHPERD:122-125.

Holcomb WR. (1994). Concussion: Assessment and management. Sportsline, A newsletter published by the Santa Clara County Medical Association Committee on Sports Medicine and Physical Fitness, Volume IV, Number 1.


Holcomb WR. (2002). Practical skills manual for evaluation of athletic injuries. F.A. Davis, Philadelphia.

Holcomb WR. (2010). Case 10.4 (Plica syndrome), pp 228-229; Case 10.5 (Medial tibial stress syndrome), pp 230-231; Case 11.17 (Plantar Fasciitis), pp 291-292. In: Berry, DC, Miller MG, Berry LM. Athletic and orthopedic injury assessment: Case responses and interpretations. Holcomb Hathaway, Scottsdale.

Holcomb WR. (2010). Case 10.4 (Plica syndrome), pp 355-356; Case 10.5 (Medial tibial stress syndrome), pp 357-358; Case 11.17 (Plantar fasciitis), pp 441-442. In: Berry, DC, Miller MG, Berry LM. Athletic and orthopedic injury assessment: A case study approach. Holcomb Hathaway, Scottsdale.

Guadagnoli MA, McDaniels A, Bullard J, Tandy RD, Holcomb WR. (2001). The influence of video and verbal information on learning the golf swing. In: Optimising Performance in Golf. Ed. Thomas PR. Australian Academic Press Pty. Ltd, pp. 94-103.

Holcomb WR. (2000). Stretching and Warm-up. In: Essentials of strength training and conditioning (2nd ed.). Ed. Baechle T & Earle R. Human Kinetics. pp. 321-342. (over 100K copies sold).

Holcomb WR. (2000). Isokinetic eccentric muscle actions. In: Isokinetics in Human Performance. Ed. Brown L. Human Kinetics. pp. 229-239.