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Enforcement
The
University of Southern Mississippi is required by law to control
the use of its trademarks. Failure to do so can result in a loss
of ownership of the trademarks.
In
the past, many well-known and valuable trademarks have been lost
because of improper usage. For instance, "cellophane," "aspirin,"
"escalator," and "linoleum" were all trademarks that became public
domain because the owners did not carefully control their use.
A
single improper use of a trademark does not invalidate it, but
repeated improper use or a pattern of inattention to proper usage
can be most damaging. At Southern Miss, we take the protection
of our university's name and trademarks very seriously. We will
use every means within the law to vigorously pursue any infringement
of our federally registered trademark rights.
To
determine whether a product is licensed, look for the licensed
product label (represented below). All licensed manufacturers
of Southern Miss products are required to display this label on
the product or on the packaging.
Any
suspected misuse or unlicensed use of the university's name or
trademarks should be reported immediately to the licensing
department.
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