Welcome

The traditions and spirit shared by Southern Miss' students, alumni, and supporters have created a demand for products that display the trademarks, symbols, and insignia associated with Southern Miss. In 1988, the university established a trademark licensing program in response to this demand. Through this program, Southern Miss protects and enhances its reputation by ensuring that only licensed and approved products displaying university trademarks appear before the public. Additionally, the program enables the institution to share in the benefits derived from the commercial use of these trademarks.

This site was created to provide a general outline of the functions and policies of the licensing department here at Southern Miss. Questions regarding the licensing department should be directed to

Gene Fitts
Department of Marketing and Public Relations
The University of Southern Mississippi
Box 5016
(Bond Hall, west wing, second floor )
Hattiesburg MS 39406
Phone: (601) 266-4491
Fax: (601) 266-5347
licensing@usm.edu or gene.fitts@usm.edu