NASCAR President Mike Helton offered a salient question to a packed crowd on the opening day of the 2011 National Sports Safety and Security Conference and Exhibition in New Orleans.
“How do you place a value on being safe?” asked Helton, who delivered one of the keynote addresses to those gathered at the Roosevelt Hotel for the three-day conference. “For us in the sports industry, we have to be able to sleep at night knowing we did everything possible to keep our fans safe.”