Director Andrew Murff says Business Launchpoint’s mission is fulfilled each time a company like Will’s Way goes from the start-up phase to free-standing commercial status.
Will’s Way, a pediatric behavioral psychology practice, recently became the third company to graduate from the Business Launchpoint incubation process.
“Will’s Way shows that what we are doing at Business Launchpoint works,” said director Andrew Murff. “We help people grow their businesses, which in turn, has a strong positive effect on our community. Business Launchpoint proves that economic development through helping small businesses really works.”
Business Launchpoint, located in downtown Hattiesburg, provides early-stage business counseling assistance, office space, shared office services and amenities to assist companies with starting and developing new ventures. The business incubator was created in 2005 through collaboration between The University of Southern Mississippi and the Area Development Partnership.
Dr. Kimberly Bellipanni and Dr. Dannell Roberts founded Will’s Way in September of 2008 and sought the services of Business Launchpoint shortly thereafter.
“We were wanting to start a business slowly and in a way that we could be supported (because we had backgrounds in psychology) but had little knowledge regarding starting our very own company,” said Bellipanni. “Business Launchpoint helped us start up services in a way that was affordable while also educational for us.”
Will’s Way has since relocated to a permanent location on Corinne Street in Hattiesburg. The pediatric practice’s mission is to provide behavioral mental health and psychological services for a variety of issues that impact a child’s quality of life.
“We loved our time at Business Launchpoint and actually stayed a little over the usual start-up year,” said Bellipanni. “As our practice size increased, we needed more space to accommodate the different types of services we offer and felt we finally were ready to take those steps for growing our business.
“Business Launchpoint helped with the transition to a new location and provided assistance with contacts for starting up services there as well as continued support for providing networking and contacts with neighboring businesses.”
To learn more about Will’s Way, go to www.willswaybehavioral.com or send an e-mail to
For more information about Business Launchpoint visit www.businesslaunchpoint.com or send an e-mail to
About The University of Southern Mississippi
The University of Southern Mississippi, founded in 1910, is a comprehensive doctoral and research-extensive university fulfilling its mission of being a leading university in engaging and empowering individuals to transform lives and communities. In a tradition of leadership for student development, Southern Miss is educating a 21st century work force providing intellectual capital, cultural enrichment and innovation to Mississippi and the world. Southern Miss is located in Hattiesburg, Miss., with an additional campus and teaching and research sites on the Mississippi Gulf Coast; further information is found at www.usm.edu.