Survey Attempts to Answer The Question: To Eat Gulf Coast Shrimp or Not?
Wednesday, July 28, 2010
Contact Beth Taylor, 601.266.5170   

The smell of shrimp boiling in the backyard is a sure sign of summer in Gulf Coast states. But a consumer behavior expert at The University of Southern Mississippi is conducting research to see if the massive oil spill from the Deepwater Horizon explosion is eroding consumer confidence in the copacetic crustacean.

Dr. John Lambert, a Southern Miss assistant professor of international business, admits that if there is a drop in sales of Gulf shrimp, the oil spill is probably not the only factor. Since 2007, Lambert has conducted scientific studies to measure consumer loyalty to fresh caught local shrimp and consumer acceptance of imported shrimp. Through these surveys he has found the entry of lower priced imported seafood has had an impact on both the seafood market and consumer wallets.
But has there been an impact on the taste buds of shrimp-eating consumers?

“The Gulf Coast shrimp industry depends largely upon consumer loyalty to local products,” said Lambert. “The shrimp industry along the Coast is part of the life blood and fabric of the region.  For the last three years, our surveys document the intention of consumers to buy Gulf Coast shrimp as opposed to imported shrimp.  As data accumulates from these annual surveys, trends emerge that can be quite interesting to see.”

Working to expand the scope of his previous studies Lambert has teamed with Southern Miss colleagues Dr. Dave Duhon, of the  Department of Management and International Business as well as Dr. Joseph Peyrefitte, College of Business associate dean and associate professor. Their goal is to take two consumer opinion snapshot studies during the Mississippi brown shrimp season.

The first study was conducted in June when the season began. The second study coincides with the successful capping of the British Petroleum oil well.

“We hope to see if the spread of crude oil in the Gulf, along with dispersants used to break up the oil, will have an impact on whether consumers turn their backs on local shrimp and turn their shopping carts to imported shrimp,” said Lambert.

Consumers have until Wednesday, Aug. 4 to participate in the survey which is available on-line at: Once the data is analyzed reports will be made available to interested individuals or organizations.

About The University of Southern Mississippi
The University of Southern Mississippi, founded in 1910, is a comprehensive doctoral and research-extensive university fulfilling its mission of being a leading university in engaging and empowering individuals to transform lives and communities.  In a tradition of leadership for student development, Southern Miss is educating a 21st century work force providing intellectual capital, cultural enrichment and innovation to Mississippi and the world.  Southern Miss is located in Hattiesburg, Miss., with an additional campus and teaching and research sites on the Mississippi Gulf Coast; further information is found at