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Marketing Professor Receives Teaching Excellence Award PDF Print E-mail
Tuesday, February 23, 2010
Contact Van Arnold - 601.266.5568   


Dr. C. Michael Wittmann, associate professor of marketing at The University of Southern Mississippi, has been selected as one of three recipients of the 2010 Hormel Teaching Excellence Award.

With that honor comes an opportunity to vie for the distinction as Hormel Master Marketing Teacher for 2010 during the 8th annual Marketing Management Association (MMA) Teaching Awards Competition sponsored by Hormel Foods. Wittmann will make his presentation to a blue-ribbon panel of judges March 24 at the Drake Hotel in Chicago, Ill.

“Mike is a great asset to our marketing department,” said Dr. Leisa Flynn, chair of the Department of Marketing and Fashion Merchandising at Southern Miss. “His teaching and leadership in our health care marketing program have helped bring national attention to marketing at USM.”

Wittmann’s presentation is based upon how Stanley Tools has developed several new products over time that evolved directly from the basic hammer. This is the first time he has been chosen as finalist for the MMA competition.

“The presentation allows me to discuss product development, product management, market segmentation and market research all in one, “ said Wittmann, who has been a member of the Southern Miss faculty since 2006. “I am able to bring the concepts together in a manner that makes it easier for students to make the connection between the concepts and marketing practice.”

Wittmann earned his bachelor of science degree in business administration from Southern Miss in 1994 before obtaining a master of business administration degree at the University of Alabama in 1996. He completed doctoral requirements at Texas Tech University in 2001.

Wittmann’s duties involve teaching a principles of marketing class that includes approximately 100 students in each of two separate sections. He adheres to four primary objectives while fulfilling the role of a marketing professor at Southern Miss:

• Provide students with a top-notch education that links theory with practice and prepares them for an outstanding career in marketing
• Help to build successful healthcare marketing, marketing, sales and MBA programs
• Conduct research that creates new knowledge in the discipline of marketing
• Be a good colleague and serve the academic, business and local communities

For more information about the Department of Marketing and Fashion Merchandising at Southern Miss call 601.266.4673.

Dr. Mike Wittmann

About The University of Southern Mississippi
The University of Southern Mississippi, founded in 1910, is a comprehensive doctoral and research-extensive university fulfilling its mission of being a leading university in engaging and empowering individuals to transform lives and communities.  In a tradition of leadership for student development, Southern Miss is educating a 21st century work force providing intellectual capital, cultural enrichment and innovation to Mississippi and the world.  Southern Miss is located in Hattiesburg, Miss., with an additional campus and teaching and research sites on the Mississippi Gulf Coast; further information is found at www.usm.edu.

 
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