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Flynn Named Chair of Marketing and Fashion Merchandising PDF Print E-mail
Monday, January 04, 2010
Contact Van Arnold - 601.266.5568   

When the College of Business at The University of Southern Mississippi underwent reorganization last July, Dean Lance Nail knew he needed the right person to serve as the first permanent chair of the Department of Marketing and Fashion Merchandising.

Nail has no doubt that he found the ideal leader in Leisa Reinecke Flynn, who joined the Southern Miss faculty on Jan. 4, 2010. Flynn comes to Hattiesburg from Florida State University where she has spent the past 20 years serving as assistant professor, associate professor and full professor in the Department of Marketing.

“Leisa comes to us as a highly-regarded faculty member and well-respected marketing researcher,” said Nail. “At FSU she contributed in the crucial areas of research, teaching, service and administration.

“Leisa will bring her years of experience and successes to lead a relatively young Marketing and Fashion Merchandising faculty to an even higher level of achievement and presence in the business and academic communities.”

At Florida State, Flynn taught consumer psychology as well as non-profit and social marketing on the graduate level. She consults extensively on Safe and Drug-Free Schools issues, science education programs and in family medicine and health care issues in older and indigent populations. Much of her research focuses on methodical problems in consumer behavior.

Flynn, a New Orleans native, earned her bachelor of arts degree from Spring Hill College; an MBA from the University of New Orleans and doctorate in marketing from the University of Alabama (1989).

She views the academic arena as a comprehensive vacuum for learning that extends well beyond the classroom setting.

“I see teaching as a real engine to create the place where we live,” said Flynn. “Kind of like a tower and as you climb up you get more education and develop a wider view of the world. This, in turn, allows you to do more things in your schools, colleges and universities. I’m excited about the opportunity to make a contribution at Southern Miss.”

Flynn has already begun to concentrate on her new role and strategize about possible departmental improvements.

“I’d like to see us grow our retail area,” she said. “We should take the Fashion and Merchandising Department now and turn the emphasis more to retail merchandising. This will be a valuable asset to retailers in the Hattiesburg area.”

Leisa Reinecke Flynn

About The University of Southern Mississippi
The University of Southern Mississippi, founded in 1910, is a comprehensive doctoral and research-extensive university fulfilling its mission of being a leading university in engaging and empowering individuals to transform lives and communities.  In a tradition of leadership for student development, Southern Miss is educating a 21st century work force providing intellectual capital, cultural enrichment and innovation to Mississippi and the world.  Southern Miss is located in Hattiesburg, Miss., with an additional campus and teaching and research sites on the Mississippi Gulf Coast; further information is found at

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