- Counting down his top 10 "Business Lessons not Learned
at Southern Miss - or Harvard," George Newton revealed
to students at The University of Southern Mississippi Wednesday
his ultimate secret for a successful career.
most powerful force in the world is relationships," said
Newton, who returned to Joseph Greene Hall for the first time
since receiving his accounting degree from Southern Miss 33
president and chief executive officer of Burrus Investment
Group, Inc, returned to his alma mater as part of the Executives-on-Campus
Lectures Series sponsored by the College of Business Administration.
He told the audience that in an ever-changing world, security
is a scarce commodity. Rather than fearing change, however,
students should embrace it, he said.
I left school 33 years ago, McDonald's hadn't sold its first
billion hamburgers, and there was no Microsoft or even computers,"
Newton said. "In fact, when I started out as an accountant,
there were 120 of us in an office and we didn't even have
you imagine the change in the last 30 years, just think of
how phenomenal the change will be in the next 30 years,"
Newton's advice was the admonition to protect ones business
resources. "Always take care of what you've got before
you spend resources on something new," he said.
currently serves as managing partner of his company's various
hotel investments and real estate investment partnerships.
These investments include 10 hotels with approximately 2,400
rooms and suites, including the Pontchartrain Hotel in New
Orleans; DoubleTree Hotels in New Orleans, Denver and Boulder,
Colo.; the Embassy Suites; and Holiday Inn in Brentwood and
said an invaluable asset in today's business world is the
ability to negotiate. To be the best at negotiating, one must
"always study" and engage in "relentless preparation,"
it's too good of a deal, where you get too much and the other
gets too little, then they won't have the right incentive,"
Newton said. "Business should be like a banquet where
everybody enjoys what's going on. If it's good for you, it
should be good for them, too."
to warning students to "never do business with bad people,"
Newton advised that being happy should mean more than making
six years ago I stopped taking a salary," he said. "I
realized my time was more important than money. Once you're
working for positive achievements rather than for money, you've
achieved real success."
end, Newton said the "universal key" to business
success is fostering relationships. The earlier one starts
doing that, he said, the better.
more I'm around it, the more I'm convinced that truism is
the answer - relationships are the most powerful thing,"
he said. "And you can start now, with professors, or
other students working on a project, because you never know
how you may cross paths again."