Richard Buckley, 22, of Hattiesburg is a senior management student
hoping to eventually go into human resources.
As a student
in The University of Southern Mississippi's College of Business
and Economic Development, Buckley has already got a head start on
understanding the business world, thanks to the college's partnership
with The Wall Street Journal.
articles out of the "Marketplace" section (of the paper)
on why they made the decisions they did," Buckley said of the
newspaper, which is delivered daily to the college's lobby. "A
lot of professors encourage us to read it because we get to see
what we are studying and apply it to the real world."
The WSJ's Academic
Partnership Program began in 2000 with two universities that wanted
to integrate the use of newspapers into the classroom. There are
now 20 schools involved since the WSJ, the only newspaper the Audit
Bureau of Circulation recognizes as qualifying as an educational
tool at the college level, stepped into the picture.
of Business and Economic Development joined the program last fall
and now more than 1,500 juniors, seniors and MBA students on the
campuses of Hattiesburg and the Gulf Coast have online access to
The Wall Street Journal and its Asian, European and Latin editions,
and Barron's. The WSJ also delivers hard copies daily to both campuses.
As a result
of this partnership, Southern Miss is mentioned in advertisements
placed in BizEd, the magazine of the Association to Advance Collegiate
Schools of Business International, through which the college is
an educational representative with the WSJ, said that Southern Miss
came on board after Dr. Bill Gunther, former dean of the College
of Business at Southern Miss, saw a kiosk in a business school he
was visiting. "He said he thought 'now that's what a business
school should look like,' and he was interested in doing that with
Southern Miss' business school," Johnson said. "And it's
proven to be really successful. Students and professors alike have
commented on it and students are actually reading the paper. It's
a wonderful enhancement for the serious business student in the
When the college
first welcomed the program, Gunther, professor of economics, said,
"The partnership program with The Wall Street Journal has allowed
us to provide an important business learning tool to our students
in a most efficient package. Students have been extremely receptive
to this program and the business community wonders why we did not
do this earlier."
find using the WSJ invaluable in the classroom - and out. "When
(students) go on interviews and someone talks about something going
on - like a proposed merger or the Enron situation - I expect students
to know what they are talking about. They should know," said
Dr. Sharon Topping, professor of management, who uses the WSJ to
help her students keep current on important business issues.
associate chair and professor in hospitality management, uses the
WSJ in his finance class every semester. "It's a valuable tool,"
he said, "and we're excited about the program. For example,
I 'give' my students $10,000 and they have five companies - three
in hospitality management in three different markets - and they
track for six weeks. Whoever makes most money, wins."
also find using the WSJ a worthwhile journey. Dr. Trellis Green,
associate professor of economics, uses the WSJ in his economics
classes: "I have been using the WSJ for many years and the
students really seem to like it."
Sawyer, professor of economics, uses the WSJ in Intermediate Macroeconomic
Theory for timely information on the state of the economy. "I
also use articles from the international section of the WSJ in Survey
of International Economics and International Trade and Finance to
supplement classroom instruction," he said.
director of graduate programs, Dr. William "Bill" Smith,
discusses articles in the WSJ several times a semester during both
his marketing research and professional selling classes. "These
stories help keep students up-to-date about what is happening in
the business world and how what we are studying in class ties in,"
he said. "The Marketing Research course also uses the WSJ as
a resource in our library project, where students go on a scavenger
hunt for information on markets, customers, companies and industries."
economics Dr. Tom Lindley was, at first, concerned with asking students
to pay more fees, "but now I'm enthusiastic about (the program),"
he said. "I use it in my international finance class and I'm
thinking (this program) is a tribute to Southern Miss and to the
college. It is part of a short list of (what makes this) a very
fine school and of Dr. Gunther's (vision).
you walk in the building and see The Wall Street Journal on the
kiosk, it adds a touch of class that is hard to replicate."