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Released February 25, 2004

By Jana Bryant

HATTIESBURG -- Amy Yeend has joined The University of Southern Mississippi's College of Business and Economic Development as the assistant director for Career Services.

She will direct the activities of the new placement office that is dedicated specifically to business students and located in the CBED. The office has been established as part of an effort to realize the college's plan for securing real-world experience and employment for graduates.

"My intention is to change the attitude of business students so they are more career-minded throughout their time here at Southern Miss," said Yeend. "They need to realize early on that, for the majority of them, the ultimate goal is to have a job and career after graduation. Everything they do as students should be working toward that goal."

Typically, students don't think about their career goals until just before graduation. But Yeend says they should take proactive steps all through their college years to direct their career rather than just letting it happen.

Yeend was previously employed as employer relations coordinator at the University of South Alabama for more than three years. She received a bachelor of business administration degree in marketing and management from the University of Montevallo and a master of business administration degree from Millsaps College.

A native of Mobile, one of Yeend's major priorities is growing the CBED Internship Program. "This program is an extremely valuable tool for students because through an internship they can achieve so much. The real-world work experience obtained in an internship makes the student a more viable and competitive full-time job candidate," said Yeend.

Having Yeend in the building will be a huge advantage for students, says Dean Harold Doty. "In the past, only about 20 percent of business students have officially worked with Career Services to help them find employment," he said. "Our goal is to have at least 80 percent of our students registered and aggressively participating in recruiting activities."

Yeend's office is located in Joseph Greene Hall, Room 207. She can be reached at (601) 266-5931.



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March 4, 2004 1:00 PM