A new environmentally friendly coating developed by researchers
at The University of Southern Mississippi is creating quite a stir
in the paint market.
Southern Miss' School of Polymers and High Performance Materials,
American Pride paint has expanded from two locations to 10 stores
in Mississippi and Alabama in less than a year on the market.
sales have doubled every month," said Rocky Prior, vice president
and general manager of Southern Diversified Products, which markets
American Pride in partnership with Southern Miss.
American Pride is available at both of Anderson's Paint Hattiesburg
locations, four Seabrook outlets in Jackson, the Decorator Center
in Meridian and at Gleem's Paint locations in Mobile and Gulf Shores.
Charlie's Custom Colors in Picayune and Yates Building Supply in
Philadelphia, the largest building contractor in the state, also
stock the paint.
efforts are under way to make American Pride paint available to
consumers and professional painters throughout Mississippi and in
surrounding states. "We've had no complaints to date,"
he said. "I've been in the paint business a long time and that's
soaring popularity comes from its cost, safety and performance.
The paint contains no hazardous organic compounds and emits almost
no odor, meaning it can be applied in occupied areas without complaints.
Prior said the paint retails for about $8-10 less than leading premium
brands while offering higher performance. "When people try
it, they become believers," Prior said.
was used on the interior walls of the Lake Terrace Convention Center
in Hattiesburg and will be used to paint the newly created offices
of the Mississippi e-Center in Jackson for the Mississippi Technology
Alliance Innovation Center.
a local contractor, has already purchased about 800 gallons of American
Pride for use in Jackson State University's Office of Information
Technology and Center for Business Development and Economic Research.
Paul Brunson of Anderson Paint said most commercial jobs do not
use "top-line paint," but American Pride's superior qualities
make it attractive to contractors.
"Everybody who tries it has fallen in love with it. The coverage
is unbelievable. Most everything I've heard back is that they're
able to cover with one coat rather than two or three."
paints are the result of a unique relationship between Southern
Miss and Southern Diversified Products (SDP). This partnership gives
SDP exclusive rights to license polymer technology created at Southern
SDP was founded
under the Mississippi University Research Authority (MURA) by Dr.
Shelby Thames before he was named the current president of Southern
Miss. Dr. Thames' research group has focused for many years on the
use of agricultural materials such as castor and soy oil to replace
crude oil in a variety of applications. Southern Miss holds many
patents in polymer research and receives royalties when various
technologies are commercialized through SDP.
Southern Miss benefits twice through this partnership - through
the royalties made from paint sales and from the job opportunities
it gives Southern Miss' polymer science graduates.
these polymers from inception to the marketplace is the perfect
marriage between research and economic development at Southern Miss,"