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Released July 15, 2004

FARLEY NAMED DIRECTOR OF CUSTOMER SERVICE
FOR SOUTHERN MISS GULF COAST

LONG BEACH, Miss. -- Richard Farley, a former Marine Corps career recruitment manager, has been named director of customer service for the Gulf Coast operations of The University of Southern Mississippi.

"Richard's can-do attitude, open-mindedness, focus and teambuilding skills come in handy for this position," said Ken Malone, chief operating officer of Southern Miss Gulf Coast. "Richard's been described as 'bright, articulate, diligent, aggressive and selfless,' and that's just the kind of person we sought to bring on board."

Farley will lead the campus' implementation efforts of a single-point customer contact model for collecting and communicating data on customer needs to aid in student retention. "With this new model, students can go to one person to get all the answers they need," said Malone. "It's a more cohesive process that benefits the needs of each individual student."

Each student on the Gulf Coast will now be assigned a customer service agent, who uses information technology to get all things done for the student, including issues with financial aid, advisement and scheduling. "As a career recruitment manager in the Marine Corps, Richard changed the way business was done by shifting the mind-set from 'numbers of recruits' to 'measuring activities that tied directly to positive results,'" Malone said. "That experience will help us in the direction we'd like to take."

Farley, who has worked in Japan for the past three years as a management analyst in a ship repair facility in Yokosuka, earned a bachelor's degree in business administration from Temple University and a master's degree in human resources management from Troy State University while serving in the Marine Corps. He has more than 20 years in human resource experience and nine in management. He also has experience as a teacher, having taught English as a second language to Japanese students.

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July 23, 2004 10:54 AM

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