-- In a move that will have an impact on curriculum, programs
and operations, the faculty of the College of Business and Economic
Development at The University of Southern Mississippi have adopted
a new set of core values.
office, in collaboration with CBED faculty and the Business Advisory
Council, identified the values over the past academic year. They
were unanimously approved during a faculty meeting May 7 in Hattiesburg.
will be represented by the acronym "PRIDE," which represents
five ideals that students, faculty, staff and administrators should
strive to achieve. Each letter represents a specific value: P-Professionalism;
R-Respect; I-Integrity; D-Discipline; and E-Excellence in our quest
Doty said: "It is critical in today's business environment
that these (values) become the foundation for all we do in the CBED.
For instance, integrity is a value intrinsic to business operations.
If it is missing, then you can have catastrophic results. We must
instill integrity in everything we do so that our students understand
its importance when they leave here."
Mississippi state auditor and member of the CBED Business Advisory
Council, agrees with that assessment. "The absence of core
values such as integrity and discipline gave us corporate failures
including ENRON and WorldCom. It is critical for students to learn
that the values of professionalism, excellence and integrity are
not only desirable, but essential. Any business or organization
not embracing these values will ultimately falter and collapse,"
a member of the BAC and director of organization development for
Sanderson Farms, said that professionalism is a key element in the
workplace. "People form their impressions of you by looking
at the outside and making assumptions about what's on the inside:
they take you at face value. I would like for our students who are
coming out of the College of Business and Economic Development to
look like they have participated in a business college that is ranked
in the top 25 by U.S. News and World Report," Robinson said.
the core values is also a component of the college's accreditation
through the Association to Advance Collegiate Schools of Business
(AACSB), said Dr. George Carter, professor of economics and chair
of the CBED accreditation committee. The AACSB is the premier accrediting
agency for bachelor's, master's and doctoral degree programs in
business administration and accounting.
process requires that all colleges have a formal ethical structure,
including core values and a code of conduct. The adoption of these
core values is an important first step in establishing this,"
said Carter, who also teaches business ethics. The college annually
files accreditation maintenance reports, and every five years the
AACSB accreditation teams visit and review documents and determine
whether an environment of continuous improvement has been maintained.
As far as the
workplace is concerned, Carter said, "Research has shown that
the ethics that people practice come first from superiors, only
a distant second from peers, and an even more distant third from
one's internal ethical identity. It is important to establish the
ethical foundation on which employees are expected to act in the
workplace. A written document, beginning with core values, is the
foundation on which ethics and honor systems are founded."
of identifying the values has been ongoing throughout this academic
year and is part of the CBED's continuous improvement process and
a tangible representation of things already taking place in the
college, Doty said.
spring we added Amy Yeend, a career services professional who has
begun hosting workshops on various topics intended to help our students
increase their professionalism. This fall we will be implementing
an academic integrity policy that our faculty has adopted,"
gotten extensive feedback from the business community about these
values. Our Business Advisory Council discussed these at length
during our spring meeting and gave us great advice on values they
believe are important. They've given us insight into what corporate
leaders expect in their employees. Instilling these values in our
students - and their potential employees -- is one way we are trying
to meet the needs of the business community," he said.
that the CBED will be developing ways to further address each of
these five values in the college's constituencies and how to assess
the efforts. During the 2004-05 academic year, the CBED will be
revising its curriculum to address these areas even further. "These
values will permeate all we do in the CBED," Doty said. "We
want these to be deeply ingrained in students when they leave here."