American Pride, the high-performance, low-odor interior latex paints
developed by researchers at The University of Southern Mississippi,
has been selected as one of the top 10 new green building products
of the year by a national publication.
Inc., publisher of Environmental Building News and the GreenSpec®
Product Directory, recognized American Pride as one of the most
exciting new products at its second annual awards in Pittsburgh
earlier this month.
named a Top 10 winner provides national recognition for Southern
Miss and Southern Diversified Products and further reinforces our
belief that we can cooperatively develop products capable of competing
with the major paint manufacturers," said Rocky Prior, vice
president and general manager of Southern Diversified Products,
which markets American Pride.
the leading directory of "green" building products, those
products used to promote environmental safety and responsibility.
The products in the 1,750-plus listings in the directory are selected
by editors of Environmental Building News (EBN) based on criteria
developed over the past 12 years. Manufacturers do no pay to be
listed in GreenSpec, and neither GreenSpec nor EBN carries advertising.
Instead, both are supported by users of the information.
selection is a key aspect of green building," said GreenSpec
coeditor Alex Wilson. "Our product selections this year show
off some of the tremendous innovation we're seeing in the building
products industry." The BuildingGreen Top 10 products cover
a wide spectrum of products and applications. Some are used primarily
in commercial buildings, others in residential applications. Some
are considered green because they are made from recycled-content
or bio-based materials, others because they save water or are highly
One of the
winners actually helps restore damaged ecosystems. Included in the
Top 10 products are a sensor-activated faucet in which a tiny hydropower
turbine keeps the sensor batteries charged, an innovative "smart"
vapor retarder whose permeability increases a relative humidity
rises, and a line of laboratory casework made from straw-based particleboard.
American Pride so unique - and environmentally sound - is that it
contains latex that uses castor oil as the building block. While
some paints are derived from bio-based materials such as linseed
oil, American Pride is the first latex paint to use bio-based materials
in this novel way.
does not contain volatile organic compounds (VOCs) and has virtually
no smell, allowing interior painting while a building is occupied.
honored that BuildingGreen has chosen American Pride to receive
this prestigious award," said Southern Miss President Dr. Shelby
Thames, whose research team of polymer scientists developed the
paint. "I think it is a testimony to the quality, the safety
and the innovation this product possesses."
are currently for sale at individual dealers throughout Mississippi
and by special order in other parts of the country. Next month,
Southern Diversified Products will expand the line of American Pride
paints by offering a semi-gloss with antimicrobial properties. It
will also launch a professional line of paints called American Pro.
these products to receive the same critical acclaim and provide
a solid platform for future growth," Prior said.