The profile of The University of Southern Mississippi just got a
little higher - literally.
Five new billboard
advertisements promoting the university have been placed in various
spots in and around Hattiesburg. The billboards, located at four
different sites, are attracting the eye of passing motorists with
their colorful designs and catchy slogans.
designs are a compliment to our university brand," Director
of Marketing and Public Relations Lisa Mader said. "Our goal
is to appeal to students, and we believe the billboard artwork does
One of the
double-sided billboards - which features not one, but two of the
new ads - is located on West Fourth Street near the Longleaf Trace
Gateway. Colored with a gold background, one side shows a young
man looking through a magnifying glass, his eye enlarged, with a
slogan beneath that reads, "Keep Your Eye on the Future."
The other three
locations are on Highway 98 by Lowe's, Highway 49 North near the
Inn on the Hill, and on Weathersby Road near Turtle Creek Mall.
The billboard near Lowe's shows a young man looking through his
joined L-shaped fingers, with the slogan, "Think Outside the
Advertising rented space to Southern Miss for one of the billboards
and donated space for the ad on Highway 49. The billboard on Weathersby
Road was donated by local realtor Gary Sims. The double-sided billboard
on West Fourth Street is owned by Southern Miss. The ads, which
were designed by Terry Lacy of Copy Cats Printing, will stay up
for 12 months.
general manager of Lamar Outdoor, said his company donated the space
because it wanted to give something back to the community. "Southern
Miss is part of Hattiesburg, and we'll do anything we can to help
the school. It's just being nice people."
the look of the ads, Beasley said he thought they could help his
own business as well as the university's.
they look fantastic," he said. "In fact, I hope my salespeople,
when they call customers, will use them as an example of the kind
of artwork that can be done to really capture people's attention."