The University of Southern Mississippi's Department of Management
and Marketing's first Boardman Lecture Series presentation for this
academic year is set for noon Nov. 4 in Joseph Greene Hall, Room
speaker is Dr. Tracy Suter of Oklahoma State University.
was one of our fellow marketing colleagues at Southern Miss for
several years," said Dr. Alvin J. Williams, professor in the
Southern Miss Department of Management and Marketing. "He has
become a recognized expert in the areas of consumer actions and
the marketing and public policy area."
"Maximizing Earnings and Price Fairness Perceptions in Online
Consumer-to-Consumer Auctions," will focus on how consumers
"evaluate and are influenced by price-related information in
a flexible pricing context: an online auction."
professor of marketing at Oklahoma State University, Suter received
his doctorate from the University of Arkansas. His research interests
include electronic commerce, public policy considerations regarding
intellectual property, and integrated marketing communications.
His research work has been accepted for publication in the Journal
of Public Policy and Marketing, Journal for Business Research, Corporate
Reputation Review, Psychology and Marketing, Journal of Strategic
Marketing, Journal for the Advancement of Marketing Education, and
Marketing Education Review, in addition to several regional, national,
and international conference proceedings.
He has received
numerous awards and grants for both research and teaching activities,
including the Society for Marketing Advances' Sherwin-Williams Distinguished
Teaching Competition Award and the University of Arkansas Award
for Excellence in Teaching. He is also vice president of research
and publications for the Society for Marketing Advances.
is an accomplished scholar with a national reputation in the area
of auctions," Williams said. "This area is critical to
both business-to-business customers, as well as consumers. "While
at Southern Miss, Suter achieved distinction as an excellent teacher.
Students made a special effort to take his courses. He also received
the Outstanding Teaching Award given by the Society for Marketing
special and a delight to welcome Suter back to Southern Miss. The
presentation should be of value to both academicians and practitioners."
The Joe Boardman
Lecture Series is named after a dedicated Southern Miss alumnus
from the Coast who contributed to the College of Business and Economic
Development to set up this series.
it was important to use this forum to share and exchange knowledge
among scholars and practitioners," Williams said. "Funds
from his endowment have been used to sponsor these events."
In addition, Boardman funds are also used to co-sponsor a yearly
event with the Honors College to bring in well-known speakers to
lecture on business issues.