Dr. Barry Babin has been named chair of The University of Southern
Mississippi’s Department of Management and Marketing in the
College of Business.
The Southern Miss professor of marketing succeeds
Alvin Williams, who is returning to the classroom to teach full
time after 18 years as chair.
A native of Houma, La., Babin began his career
at Southern Miss in 1991 after earning his doctorate in business
administration with a minor in econometrics and a support area in
Psych–1 from Louisiana State University.
Babin also received his bachelor’s degree
from LSU in Industrial Engineering. He obtained his master’s
in business administration from the University of Central Florida.
The professor said his time at Southern Miss
has been an enriching experience thus far.
“I have stayed very busy in all areas
of academics,” said Babin. “I’m an active researcher,
teacher, administrator, text-book author, so I have been very, very
busy. My deans and department chair have been quite supportive of
all these efforts, and it is to their credit that I have had any
Babin is the recent recipient of the Louis
K. Brandt Publication Award. The award, named after the former chair
of the department of finance in the 1960s, is given every odd-numbered
year to the top researcher in the College of Business along with
a monetary gift of $2,500.
Babin has also served in various leadership
capacities, including past president and distinguished fellow of
the Society for Marketing Advances. He is currently the president-elect
of the Academy of Marketing Science. In addition, Babin serves as
the marketing editor for the Journal of Business Research.
“Babin’s research and service to
his profession and knowledge about Southern Miss give him a depth
and breadth of experience that will be invaluable as department
chair,” said Harold Doty, dean of the College of Business.
Babin said, “I hope to use some of these
experiences to move the department forward. I hope to shape the
careers of the junior faculty and to place each faculty member in
a position where they can contribute to the discipline through scholarly
activities, including teaching, research and service.”
While eager to make a good impact, Babin knows
he has some big shoes to fill.
“Alvin has done his part to make this
department successful and well-regarded in the various academic
communities,” said Babin. “I can tell you that Southern
Miss’ marketing is synonymous with Alvin.”
“I certainly do not endeavor to replace
him, because that can’t be done,” he said. I only hope
to carry on and try to advance the entire department—or at
least not to mess it up too badly.”