- Bruce Rossmeyer, president of Rossmeyer Family Enterprises in Daytona
Beach, Fla., will be the featured speaker at The University of Southern
Mississippi's annual Distinguished Entrepreneur Lecture Series.
the Southern Miss College of Business and Economic Development (CBED),
the lecture series focuses on nationally recognized entrepreneurs
whose individual spirit of determination and vision has resulted
in American success stories.
presentation by Rossmeyer is set for 3 p.m., Friday, Sept. 26, in
Room 116 of Joseph Greene Hall on the Southern Miss campus. He will
be honored at a dinner and reception hosted by CBED at 6:30 p.m.
at the Hattiesburg Lake Terrace Convention Center.
that Bruce delved into his hobby and ended up building a highly
successful business while having fun embodies the true spirit of
the entrepreneur. The experience and expertise he possesses is something
to which we want to expose our business students," said Dr.
Harold Doty, dean of the College of Business and Economic Development
at Southern Miss.
a long-time Daytona Beach, Fla., resident, and owner of seven successful
Harley-Davidson dealerships and a Toyota dealership, attended Southern
Miss from 1961-64. He currently serves on the university's Business
Advisory Council for the College of Business and Economic Development.
In 1969, 25-year-old
Rossmeyer got his start in the automobile business as owner of a
Dodge dealership in Washington, N.J. Years later, after alternating
between successful dealerships in Florida and his home state of
New Jersey, Rossmeyer settled down at last in Daytona, where he
began a short-lived retirement.
With his enthusiasm
and intensive hands-on style, Rossmeyer opened Daytona Harley-Davidson
in 1994. With more than 20,000 square feet for the sale and servicing
of Harley-Davidson products and unique merchandising concepts, the
state-of-the-art dealership became the standard for Harley-Davidson
franchises throughout the United States.
next few years Rossmeyer followed up with the addition of New Smyrna
Harley-Davidson and Grand Junction Harley-Davidson in 1997, Fort
Lauderdale Harley-Davidson in 1998, Fort Lauderdale Harley-Davidson
Buell in 1999, and Harley-Davidson of Pompano and Aspen Valley Harley-Davidson
in 2002. A new location that will cover more than 45 acres in Daytona
Beach is in the works and will feature an amphitheater, a hotel,
several condominiums, two restaurants, two bars and vending areas.
Aggregate annual sales for Rossmeyer's Harley-Davidson dealerships
in 2002 exceeded $150 million.
2002, Rossmeyer added a custom motorcycle shop to his empire, partnering
with Arlen and Corey Ness, calling it Arlen Ness Motorcycles.
tenure as a Harley dealer, Rossmeyer has achieved the coveted Gold
Bar and Shield from Harley-Davidson Motor Co. (HDMC). This honor
is awarded only to the top 25 dealerships in the United States.
Daytona Harley-Davidson was ranked third among the elite 25 in 2001.
His dealerships have achieved HDMC No. 1 rankings for new bike sales,
used bike sales, parts and accessories sales and motorclothes sales.
His dealerships financed more than $47 million in motorcycle purchases
with Harley-Davidson Financial Services in 2002 alone, and that
equates to more than 4,000 motorcycles being sold. In addition,
Rossmeyer received the Distinguished Dealer Award from Toyota Motor
Sales for his Daytona Toyota location.
involved in a number of community and charitable organizations.
He serves on the boards of directors of the Boggy Creek Gang Camp
and the Boys and Girls Clubs of Broward County. He also is involved
with the Fort Lauderdale Toys in the Sun Run, an annual event benefiting
the Joe DiMaggio Children's Hospital.
Entrepreneur of the Year Award was established by Southern Miss
in 2000 to recognize individuals who, through foresight and willingness
to assume risks, have brought national distinction to themselves
and who have made a significant contribution to the field of business.
Previous honorees include David Oreck, (2001), chairman of the board
and founder of Oreck Corp., and Bill Hudson Jr., (2002), CEO and
president of Hudson Salvage Inc.