November 27, 2014  

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Marketing Class Makes Presentations to United Way Representative

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University of Southern Mississippi junior Meredith Boyd discusses her team’s ideas as part of a creative marketing class project. (Office of University Communications photo by Van Arnold)

With limited resources for advertising and promotion, the United Way of Southeast Mississippi is always looking for creative ways to raise awareness and gift-giving.

To assist in that endeavor, students in Dr. Jamye Foster’s creative marketing at The University of Southern Mississippi presented some innovative strategies to United Way representative Ashley Grant as part of a spring semester project.

“This is a great opportunity to get some new ideas and a fresh perspective from this area’s younger population on how we might be able to raise our profile even more,” said Grant, relationship development officer for the United Way of Southeast Mississippi. “As a non-profit, we don’t have the resources to contract services for advertising ideas, so the chance to partner with creative students such as these at Southern Miss was something we were very excited about doing.”

Foster noted that the class objective is to teach marketing students how to think creatively which is necessary in fostering truly innovative ideas. Such creativity will give them an edge in the competitive work world and marketplace.

The class is comprised of groups of three or four students with each group acting as an individual project team. The groups have spent the first few weeks of the spring semester brainstorming ideas. The students will ultimately be graded upon the degree of innovation and practical application of their ideas.

Meredith Boyd, a junior marketing major from McComb, Miss., served as the lead spokesperson for her group which pitched the idea of a “United Way Day.” Part of the group’s presentation involved targeting the activity-filled day toward a seasonal holiday such as Halloween. Boyd said the class has been more rewarding than she expected from day one.

“I’ve never really liked taking standard tests. I prefer creative thinking such as this,” said Boyd. “Not only is this class a lot of fun but it also incorporates much of what I hope to be doing someday in the marketing field.”

For more information about Creative Marketing 322, contact Foster at 601.266.4673 or visit http://www.usm.edu/business/marketing-fashion_merchandising