Marketing and Public Relations

The University of Southern Mississippi encourages administrators, faculty and staff to cooperate with members of the media. They should, however, keep the director or the assistant director of the Department of Marketing and Public Relations informed of press contacts concerning events, incidents and developments in which there is, or might develop, a public interest.

In order to maintain a good relationship with the media, it is important that all material intended for print or broadcast media be submitted to the Department of Marketing and Public Relations for assistance with editing and distribution. To ensure the most appropriate person has contact with the media, media requests should come through the Department of Marketing and Public Relations.

First, get the reporter's name and the publication or station represented. Then, to ensure the most appropriate person speaks on behalf of the university, ask the media representative to contact the Department of Marketing and Public Relations for further assistance and to facilitate interviews in a timely manner.

When answering questions, be fair, friendly and factual. Please also remember that there is no such thing as an off-the-record comment.

Normally, you are expected to comment on matters within your area of expertise. Sometimes, however, a reporter may ask for a comment on a subject outside your area. In this case, refer them back to the Department of Marketing and Public Relations. Never speculate. It is best not to give a personal opinion on any subject, because it may be misconceived that you are speaking for your colleagues or the administration.

You should not assume that you will see the reporter's story before it is published or broadcast. The media representative is under no obligation to allow viewing of copy or video.

If scientific or technical data are involved, you may offer to help the reporter check the story for accuracy, particularly if the reporter is not a writer specializing in the field. Some reporters are willing to check their technical data back with the source, if time permits. If you are offered the opportunity for this type of review, remember that time is critical to the journalist facing a deadline.

If you, or members of your department, would like to schedule media training, call the Department of Marketing and Public Relations at (601) 266-4491 to make an appointment.