Advertising

This major teaches students the creative and business practices of the advertising profession. Graduates are prepared for positions as advertising layout artists; copy writers; media planners and account executives in the mass media, advertising agencies, advertising departments in business and industry, and advertising sales for media.

MCJ Core (12 hrs):
MCJ 101 — Survey of Mass Communication
MCJ 102 — Introduction to Media Writing
MCJ 103 — Literacy Skills
MCJ 200 — Digital Media Production (MAC laptop required)
MCJ 454 — Media Law & Ethics

Advertising Skills Sequence (18 hrs): 
MCJ 312 — Graphic Design
MCJ 329 — Issues in Advertising
MCJ 330 — Advertising Creative Strategy (Writing Intensive) 
MCJ 333 — Advertising Media
MCJ 425 — Mass Media Research
MCJ 431 — Advertising Campaigns (Capstone)

MCJ Values Elective (3 hrs):
(Select one of the following)

MCJ 355 — Gender, Race and Media
MCJ 407 — Media Theory
MCJ 455 — Media Ethics
MCJ 460 — Media Law
MCJ 461 — Mass Media History
MCJ 462 — Media Criticism
MCJ 463 — Media Management and Economics

MCJ Electives (3 - 6 hrs):
(Strongly recommended)
MCJ 492 — Special Problems: National Student AD Competition 
MCJ 482 — Digital/Internet Advertising
MCJ 421 — Public Relations
MCJ 433 — Problems and Cases in Advertising
MCJ 429 — Internship

Non-MCJ Requirements:
PSY 110 — General Psychology
MKT 300 — Principles of Marketing

 

Requirements for a minor in Advertising (20 hours):

MCJ 102 — Intro to Media Writing
MCJ 200 — Digital Media Production (MAC laptop required)
MCJ 312 — Graphic Design
MCJ 329 — Issues in Advertising
MCJ 330 — Advertising Creative Strategy
MCJ 333 — Advertising Media

Select 1 course from the following:

MCJ 421 — Public Relations
MCJ 431 — Advertising Campaigns
MCJ 433 — Problems in Cases in Advertising
MCJ 454 — Media Law and Ethics
MCJ 482 — Seminar in Advertising