Originally from Biloxi, Miss., Reed Guice is a 1971 graduate of Southern Miss. In 1976, he co-founded Guice&Guice Advertisintg, a firm that merged with GodwinGroup of Jackson, Mississippi in 1998. Reed served as President of GodwinGuice division and Executive Vice President of GodwinGroup. He opened the Guice Agency in 2004 in historic Biloxi, Miss. with hopes to build exceptional brands through advertising, consulting, and public relations services. Through The Guice Agency, he has had a variety of clients ranging from athletics and industrial companies to government and non-profit organizations. He is the winner of the American Advertising Federation’s highest commendation for professional achievement, the Silver Medal Award, as well as its highest creative honor, the Best of Show award. Guice was inducted into the MCJ Hall of Fame in 2009.