Fei Xue, Ph.D

Associate Professor/Graduate Program Coordinator

Dr. Fei Xue is an Associate Professor of Advertising and Coordinator of the School of Mass Communication & Journalism Graduate Program. He joined The University of Southern Mississippi in the fall of 2004. He received his doctorate in mass communication from The University of Alabama and his master’s degree in mass communication and bachelor’s in journalism from Huazhong University of Science and Technology in China. He teaches undergraduate and graduate courses in advertising, digital media, mass communication theories, and content analysis. His research specialties are advertising and consumer studies, international advertising, social effects of advertising, and, recently, new communication technologies. He has published in a variety of advertising, marketing and communication journals, including Journal of Advertising, Journal of Consumer Marketing, Advances in International Marketing, Journal of International Consumer Marketing, China Media Research, International Journal of Internet Marketing and Advertising, and Journal of Magazine and New Media Research. He has also published several book chapters and presented dozens of research papers at national and international advertising and communication conferences. He was the recipient of 2007 Advertising Educational Foundation (AEF) Visiting Professor Program fellowship. He also received the 2008-09 Aubrey Keith Lucas and Ella Ginn Lucas Endowment for Faculty Excellence Research Awards at the University of Southern Mississippi.