Jae-Hwa Shin, Ph.D., MPH

Associate Professor

Jae-Hwa Shin, Ph.D., MPH, is an associate professor in the School of Mass Communication and Journalism at the University of Southern Mississippi. She earned her Ph.D. in Journalism at the University of Missouri-Columbia. Dr. Shin is widely recognized as a prolific researcher in the field of public relations and mass communication and has actively participated in the emerging development of public relations theory and practice. She is an active presenter at national and international conferences of International Communication Association, National Communication Association and Association for Education in Journalism and Mass Communication, and has published her studies in peer-reviewed journals such as Public Relations Review, Journalism & Mass Communication Quarterly, Science Communication Journal and Journal of Communication in HealthCare. She recently co-authored Public Relations Today: Managing Competition and Conflict. Her research areas are public relations theories, strategic conflict management, agenda-building process, and health communication. She teaches undergraduate and graduate courses in public relations, conflict/issue/crisis/risk management, campaigns, theories, and research methods. She is the faculty co-advisor for the USM chapter of the Public Relations Student Society of America, and head of the public relations sequence for the School of Mass Communication and Journalism. Prior to pursuing her doctoral degree, she worked as Public Relations Director for Korea Economic Research Institute and Center for Free Enterprise of the Federation of Korea Industries whose members include such major international companies as Samsung, Hyundai, LG and SK.