Jun Heo, Ph.D
Dr. Jun Heo is an assistant professor of advertising. He earned his Ph.D. in mass communication from the University of Florida with an emphasis in advertising. He holds a master’s degree in advertising from Michigan State University. He received his bachelor’s degree in journalism and mass communication from Hanyang University in South Korea. His research areas are emerging advertising media, media audiences, media effects and agency-client relationships. His research appears in peer-reviewed journals such as Journal of Targeting, Measurement and Analysis for Marketing, Journal of Media Business Studies and Journal of Product and Brand Management. He presents his work regularly at the national conferences of the Association for Education in Journalism and Mass Communication and the American Academy of Advertising. He is the advertising sequence head in the School of Mass Communication and Journalism. Before joining the academic world, he worked as a media director and planner in multiple global advertising agencies, such as Dentsu Young & Rubicam, Ogilvy & Mather and Universal McCann.