Mary Lou Sheffer, Ph.D
Dr. Sheffer joined the USM broadcast journalism faculty in 2008 and is the broadcast journalism sequence head. She holds a Ph.D. in mass communication and public policy from Louisiana State University, a master’s in telecommunication and B.A. in radio/television from Southern Illinois University. Her research area includes sports media, media management and the influence of new technologies on established news mediums. She has published in The Sports Journal, Journal of Sports Media, Journal of Communication Studies, Newspaper Research Journal, Electronic News, Journal of Computer Mediated Communication, The International Journal of Media Management and Berkshire Encyclopedia of World Sport. Currently, Dr. Sheffer is the research chair for the Sports Interest Division of AEJMC.
Dr. Sheffer has over 10 years professional experience in broadcasting that includes: news/sports videographer, director (for newscast, sports shows, telethons and special events), mulitmedia journalist,and PSA director. Dr. Sheffer is also a documentary videographer for several award-winning programs that aired on PBS. She is a native of Chicago, Illinois and therefore a die-hard Cubs fan!