Mary Lou Sheffer, Ph.D

Associate Professor

Dr. Sheffer joined the USM broadcast journalism faculty in 2008 and is the broadcast journalism sequence head.  She holds a Ph.D. in mass communication and public policy from Louisiana State University, a Master’s in telecommunication and  B.A. in radio/television from Southern Illinois University.  Her research areas includes sports media, media management and the influence of new technologies (especially social media) on established news mediums. She has published numerous book chapters and over 20 top-tier peer reviewed journals in The Sports Journal, Journal of Sports Media, Journal of Communication Studies, Newspaper Research Journal, Electronic News, Journal of Computer Mediated Communication, The International Journal of Media Management and Berkshire Encyclopedia of World Sport. She's won numerous research awards through AEJMC, and is known as a preeminent scholar in sports and social media. Dr. Sheffer is an active member of AEJMC's Sports Interest Division and has served twice as its Research Chair and PF&R Chair. She served on numberous conference panels and presented over 35 conference papers.   Currently, Dr. Sheffer is the Editor of the Journal of Sports Media, and the co-editor of Sports and Religion in the 21st Century, Rowan & Littlefield Publisher, 2015 publication date.

Dr. Sheffer has over 10 years professional experience in broadcasting that includes: one-man-band, news/sports videographer, director (for newscast, sports shows, telethons and special events), mulitmedia journalist, and PSA director.  Dr. Sheffer is also a documentary videographer for several award-winning programs that aired on PBS.  She is a native of Chicago, Illinois and therefore, an avid Bears and Cub fan.