Public Relations

This program is designed to prepare students for careers as public relations practitioners and as consultants in business and industry, nonprofit organizations, and governmental agencies.

MCJ Core (12 hrs):
MCJ 101 — Survey of Mass Communication
MCJ 102 — Introduction to Media Writing
MCJ 103 — Literacy Skills
MCJ 200 — Digital Media Production (MAC laptop required)
MCJ 454 — Media Law & Ethics

Public Relations Skills Sequence (18 hrs):
MCJ 203 — Reporting
MCJ 312 — Graphic Design
MCJ 421 — Public Relations
MCJ 422 — Public Relations Writing and Design (Writing Intensive) 
MCJ 426 — Public Relations Research
MCJ 428 — Public Relations Campaigns (Capstone)

MCJ Values Elective (3 hrs):
(Select one of the following)
MCJ 355 — Gender, Race and Media
MCJ 407 — Media Theory
MCJ 455 — Media Ethics
MCJ 461 — Mass Media History
MCJ 462 — Media Criticism
MCJ 463 — Media Management and Economics
MCJ 460 — Media Law

MCJ Electives (3 - 6 hrs): 
(Strongly recommended)
MCJ 429 — Internship

Non-MCJ Requirements:
(Select one of the following) 
PSY 360 — Intro to Statistics
SOC 460 — Quantitative Methods

 

Requirements for a minor in Public Relations: (20 hours)

MCJ 102—Intro to Media Writing
MCJ 200—Digital Media Production (MAC laptop required)
MCJ 312—Graphic Design
MCJ 421—Public Relations
MCJ 422—Public Relations Writing & Design

Select two courses from the following:
MCJ 311—News Editing & Design
MCJ 424—Public Opinion, Mass Communication, & Society
MCJ 426—Public Relations Research 
MCJ 454—Media Law & Ethics
MCJ 483—Seminar in Public Relations