Requirements

All degrees require a minimum grade of “C” in each major course and a GPA of 2.50 in the major for graduation.

Mass communication and journalism students, except film majors, must complete a five-course core curriculum of MCJ 101, 102, 103, 200 and 454 and also pass the school's Grammar, Spelling and Punctuation Exam (GSP).

In addition, all students must select an academic minor within a program outside the School of Mass Communication and Journalism.

MCJ core (12 hours):

  • MCJ 101-Survey of Mass Communication
  • MCJ 102-Introduction to Media Writing
  • MCJ 103-Literacy Skills
  • MCJ 200-Digital Media Production (Mac laptop required)
  • MCJ 454-Media Law and Ethics

Advertising skills sequence (18 hours):

  • MCJ 231-Issues in Advertising
  • MCJ 312-Graphic Design
  • MCJ 330-Advertising Creative Strategy (Writing Intensive)
  • MCJ 333-Advertising Media
  • MCJ 425-Mass Media Research
  • MCJ 431-Advertising Campaigns (Capstone)

MCJ values elective (3 hours):
(Select one of the following.)

  • MCJ 355-Gender, Race and Media
  • MCJ 407-Media Theory
  • MCJ 455-Media Ethics
  • MCJ 461-Mass Media History
  • MCJ 462-Media Criticism
  • MCJ 463-Media Management and Economics
  • MCJ 460-Media Law

MCJ electives (3-6 hours):
(Strongly recommended)

  • MCJ 492-Special Problems: National Student AD Competition
  • MCJ 482-Digital/Internet Advertising
  • MCJ 421-Public Relations
  • MCJ 433-Problems and Cases in Advertising
  • MCJ 429-Internship

Non-MCJ requirements:

  • PSY 110-General Psychology
  • MKT 300-Principles of Marketing

Requirements for a minor in advertising: (18 hours)

  • MCJ 102-Intro to Media Writing
  • MCJ 231-Issues in Advertising
  • MCJ 312-Graphic Design
  • MCJ 330-Advertising Creative Strategy
  • MCJ 333-Advertising Media

Select 1 course from the following:

  • MCJ 421-Public Relations
  • MCJ 431-Advertising Campaigns
  • MCJ 433-Problems in Cases in Advertising
  • MCJ 454-Media Law and Ethics
  • MCJ 482-Seminar in Advertising