Account executive (mass media)

  • The advertising major teaches students the creative and business practices of the advertising profession and prepares them for positions as layout artists, copywriters, media planners and account executives.
  • Undergraduates choose to major in communication studies because they enjoy studying human interaction and because their studies will enhance their lives and careers.
  • Undergraduates choose to major in communication studies because they enjoy studying human interaction and because their studies will enhance their lives and careers.
  • The emphasis in film, available only on the Gulf Park campus, prepares students to work with large and small motion picture production companies, federal or state agency production units or as independent producers, directors or production specialists.
  • The emphasis in media production prepares students to work in advertising and program production in broadcasting and cable television, and with corporations, government agencies and other businesses that utilize video communication.
  • The broadcast journalism program prepares students to enter the challenging and competitive field of radio and television news (traditional and online) as reporters or producers.
  • The news-editorial program is designed to prepare students for positions in the news media (print and online) as reporters, editors and writers. All news-editorial students are expected to do practical work on The Student Printz student newspaper.
  • The photojournalism program is designed to prepare students for positions in the news media (print and online) as photojournalists.
  • The public relations program is designed to prepare students for careers as public relations practitioners and as consultants in business and industry, nonprofit organizations and governmental agencies.