Marketing and sales

  • The advertising major teaches students the creative and business practices of the advertising profession and prepares them for positions as layout artists, copywriters, media planners and account executives.
  • The architectural engineering technology degree program provides a broad-based education with an emphasis on critical thinking, technical problem-solving ability, computer applications and a background in architectural design.
  • The entrepreneurship emphasis is designed to provide students with the knowledge, skills and abilities necessary to develop, market and manage their own business.
  • Undergraduates choose to major in communication studies because they enjoy studying human interaction and because their studies will enhance their lives and careers.
  • Undergraduates choose to major in communication studies because they enjoy studying human interaction and because their studies will enhance their lives and careers.
  • The management emphasis takes students through a thorough course of study of management and business principals and practices in today’s entertainment industry.
  • The production emphasis offers students audio-recording courses in the program’s state-of-the art recording studio, video production, live sound management and entertainment industry seminars.
  • The curriculum in fashion merchandising provides students the opportunity to pursue careers in the production, marketing and merchandising of textile and apparel products.
  • The healthcare marketing major provides students with a blend of skills in marketing, sales, customer relations and communication, scientific knowledge, creativity and innovation. Students are prepared for careers in the diverse healthcare sector that includes the medical equipment, pharmaceutical, health insurance, and healthcare services industries.
  • The international business major is designed to prepare students for positions with international business firms operating in the global environment, as well as state and federal agencies involved in facilitating the export-import processes.
  • The business administration management emphasis is a broad degree preparing students for careers in a wide range of business settings. The emphasis is appropriate for students who wish to obtain a business degree but who do not wish to specialize in a specific area of emphasis.
  • The human resource management emphasis is designed to provide students with the competencies needed to help organizations acquire, develop and retain the people whose efforts are crucial to organizational success.
  • The degree plans prepares graduates to work in industry to manage the networked businesses and processes involved in the flow of goods and services to customers.
  • The marketing major is designed to provide a broad-based business education and a strong knowledge of the basic marketing principles. The marketing curriculum develops the executive skills that are critical to success in all business occupations.