Course descriptions

See explanation at bottom of page

MARKETING (MKT)

Enrollment in Marketing courses requires at least junior standing

300. Principles of Marketing. 3 hrs. A study of the marketing function in organizations

322. Creative Marketing. 3 hrs. Prerequisite: MKT 300. This course cannot be taken in student's final semester of work in the program (last 15 hours of work). An introductory course in problem-solving techniques which emphasizes creative problem-solving methodology, information processing strategies and interpersonal behavior in task-oriented groups applied to marketing

330. Professional Selling. 3 hrs. Prerequisite: MKT 300. An analysis of the ethics, functions and techniques of professional selling using a behavioral and managerial approach

355. Integrated Marketing Communications. 3 hrs. Prerequisite: MKT 300. An introduction to marketing communications through integration of the basic principles from advertising, sales promotion and public relations

365. Consumer Behavior. 3 hrs. Prerequisite: MKT 300. This course cannot be taken in student's final semester of work in the program (last 15 hours of work). Analysis of human behavior in the market place; emphasis is placed on applying concepts from the social sciences to understanding consumer decision processes, buying patterns and consumer research

370. Supply Chain Management. 3 hrs. Prerequisite: MKT 300. Integrative analysis of business processes from original suppliers through end users

380. Business-to-Business Marketing. 3 hrs. Prerequisite: MKT 300. An analysis of developing, implementing and assessing organizational marketing strategies in commercial, industrial, institutional and governmental organizations

392. Supervised Field Experience in Marketing. 1-3 hrs. Prerequisites: MKT 300 with a grade no lower than C and consent of Chair. Supervised field-based internship in Marketing

400. Advanced Professional Selling. 3 hrs. Prerequisite: MKT 330. Focuses on the application of selling techniques in a variety of formats and environments through the use of presentations, role plays, and demonstrations

424. Marketing Research. 3 hrs. Prerequisites: MKT 300 and BA 301. A study of the systems, methods and procedures used in meeting the informational needs of managers in the marketing area for both quantitative and qualitative marketing data

428. Marketing Management. 3 hrs. Prerequisite: MKT 322, 365, FIN 300, senior standing. A comprehensive course designed to synthesize the more specialized marketing knowledge of the student through the study of case histories

430. Sales Management. 3 hrs. Prerequisites: MKT 300. A study of the methods and procedures involved in selection, training, organization, compensation, supervision and evaluation of the sales force, using the modified case method of instruction

444. Retail Management and Strategy. 3 hrs. Prerequisite: MKT 300. An examination of specific problem areas in retail innovations, spatial competition and retail mix development

458. Direct Marketing Management. 3 hrs. Prerequisite: MKT 300. Integrative coverage of database management, creative strategies and execution, direct marketing media, relationship management, list management and research

471. Marketing in the Healthcare Industry. 3 hrs. Prerequisite: MKT 300. Focuses on the health care market, competition and the role of marketing in the healthcare industry

473. Regulatory and Ethical Issues in the Healthcare Industry. 3 hrs. Prerequisite: MKT 300. Regulatory and ethical environment of the healthcare industry, including FDA approval, managed care and pricing issues

492. Special Problems in Marketing. 1-6 hrs. Prerequisite: Consent of chair. Individual study on an approved topic in marketing (Students undertaking a Senior Honors Project will enroll in MKT H492.)

495. International Marketing. 3 hrs. Prerequisites: MKT 300. The economic, political and cultural aspects of international business operations

498. International Marketing Seminar Abroad. 3 hrs. Prerequisite: Consent of program director. Conducted in London, England: a series of lectures and discussions involving authorities on international marketing issues and practices

499. International Marketing Research Abroad. 3 hrs. Prerequisite: Consent of program director. A research course in international marketing offered for students enrolled in MKT 498


EXPLANATION

The semester credit hours are listed after the title of each course.
Example:

100. Introduction to the Arts. 3 hrs. A team-taught investigation of the music, visual and theatrical arts designed for students who are not otherwise academically involved with these arts (CC 1233)

Southern Miss courses for which there are acceptable junior/community college courses are marked as (CC ____). It should be noted that there is a variance in course sequence between the junior/community colleges and Southern Miss. In addition, courses with the same junior/community college numbers vary from college to college. An adviser should be consulted before course scheduling.

The plus (+) sign in front of a course indicates that a special fee is charged for that course. (All labs are subject to a usage fee.)