MASS COMMUNICATION AND JOURNALISM (MCJ)
101. Survey of Mass Communication. 3 hrs. A survey of the development and operation of print, electronic and film media including an overview of mass communication theory and effects research
102. Introduction to Media Writing. 3 hrs. Corequisite: MCJ 103. Introduction to writing techniques for the print, broadcast and online media
103. Literacy Skills for the Mass Media. 1 hr. Corequisite: MCJ 102. Introduction and review of basic literacy skills required for successful performance in media professions, including grammar, spelling, punctuation, word usage and style
200. Introduction to Digital Media Production. 2 hrs. An introduction to computer software and basic media technologies used in convergence mass media settings. (Laptop required. See specifications at www.usm.edu/mcj)
203. Reporting. 3 hrs. Prerequisite: MCJ 102. Application of news gathering techniques. Emphasis on interviewing, story idea origination and writing of original material for newspapers, with consideration of broadcast and online media
210. Introduction to Social Media. 3 hrs. Learn effective use of a variety of social media platforms as professional communications practitioners in advertising, entertainment industry, journalism, and public relations
240. Visual Communication. 3 hrs. Prerequisite: MCJ 102. Introduction to visual semantics, including the cues and symbols by which images convey meaning and their impact on viewers
241. Basic Elements of Photography. 3 hrs. Corequisite: MCJ 241L. Introductory course in camera operations, exposing, developing and printing black and white photographs; introduction to digital imaging
241L. Basic Photography/Journalism Laboratory. 1 hr. Corequisite: MCJ 241
242. Introduction to Digital Photography. 3 hrs. Introduction to basics of photography, modern digital camera operation, and improving visual skill to take strong photographs with a compelling center of focus
300. Multimedia Storytelling. 3 hrs. Prerequisite: MCJ 102, MCJ 103, MCJ 200. Course is designed to teach students how storytelling on the Internet works and to guide them through the process of becoming a multimedia journalist.
301. Feature Writing. 3 hrs. Prerequisite: MCJ 102, 103, 203. Researching and writing feature articles, particularly for the magazine markets analysis of the magazine medium, freelance markets and online magazines
303. Investigative Strategies for Journalists. 3 hrs. Prerequisite: MCJ 102, 103, 200, 203. Strategies to locate, understand and use records and documents, including nongovernment sources and computer data bases, interviewing techniques as documentary evidence
304. Broadcast Reporting I. 3 hrs. Prerequisites: MCJ 102, 103, 200. Corequisite: MCJ 304L. Writing, editing and producing radio news stories and newscasts; emphasis on story idea origination, interviewing, audio recording and newscast delivery; consideration of online delivery of news
304L. Broadcast Reporting I Lab. 1 hr. Corequisite: MCJ 304. Production laboratory required for MCJ 304
311. News Editing and Design. 3 hrs. Prerequisites: MCJ 102, 103, 200, 203. Practice in the preparation of copy for print and online publications. Emphasizes precise language usage, news style, headline and caption writing
312. Graphic Design. 3 hrs. Prerequisite: MCJ 102, 103, 200. Survey of type and printing, with exercises in copy writing, design and layout of newspaper and other publications, including publication for the Web
320. Announcing. 3 hrs. Prerequisite: MCJ 102, 103. This course is designed to familiarize students with the requirements of a variety of radio and TV announcing situations
329. Introduction to Advertising. 3 hrs. A study of practices and problems in advertising and its relationship to society
330. Advertising Creative Strategy. 3 hrs. Prerequisite: MCJ 102, 103, 312, 329. Study and practical exercises in preparation of camera-ready copy for advertising layouts
333. Advertising Media. 3 hrs. Prerequisites: MCJ 102, 103, 200, 329. The study of media as vehicles for advertising messages; preparation of media objectives, strategies, budgets and buying plans as integral parts of the advertising process
334. Radio Production. 3 hrs. Prerequisites: MCJ 102, 103. Corequisite: MCJ 334L. Introductory course in radio production covering control room on-air production, off-air program production and radio station operations
334L. Radio Production Lab. 1 hr. Corequisite: MCJ 334. Studio production laboratory activities required for MCJ 334
335. Video Production Techniques. 3 hrs. Prerequisites: MCJ 102, 103, 200. Corequisite: MCJ 335L. Instruction in the fundamentals of communicating with the television medium through a combination of lecture, demonstration and production assignments
335L. TV Production Lab. 1 hr. Corequisite: MCJ 335. Production laboratory required for MCJ 335
340. Intermediate Television Production. 3 hrs. Prerequisite: MCJ 102, 103, 200, 335. Advanced topics in studio production and direction
341. Photojournalism. 3 hrs. Prerequisites: MCJ 102, 103, 200, 241, 241L. Intermediate course in camera and digital imaging techniques; emphasizes presentation of black and white still photojournalism
342. History of Photography. 3 hrs. Present and past uses of photography with emphasis on journalism, reportage and documentary uses
343. Photo Essay. 3 hrs. Prerequisite: MCJ 102, 103, 200, 241/L. Advanced photojournalism course where students will photograph in depth essay/stories. Areas of focus will be social issues and classic photography.
355. Gender, Race and Media. 3 hrs. Analysis and evaluation of media representations of class, gender and race in American culture
360. Telecommunication Regulation and Policy. 3 hrs. Study of the regulatory agencies, regulations and policies that affect the operation of domestic telecommunication media and delivery systems
400. Advanced Multimedia Storytelling. 3 hrs. Prerequisites: MCJ 102, 103, 200, 300. Course is designed to teach students how to take the difference elements of a multimedia story and package it for use on the web.
401. International Multimedia Storytelling. 4 hrs. Prerequisites: MCJ 102, 103, 200, 303 or 304/L. International studies course designed to teach journalism students how to put together multimedia stories while on assignment in another country.
402. Advanced Reporting. 3 hrs. Prerequisites: MCJ 102, 103, 200, 203, 303. Reporting emphasizing research, analysis and writing about government and public institutions; traditional and contemporary reporting strategies examined, including consideration of online publications; capstone course for journalism majors in news-editorial emphasis; completion of senior portfolio required
403. Specialized Reporting. 3 hrs. Prerequisite: MCJ 102, 103, 200, 203. Investigative and interpretative reporting of complex or specialized subjects. Emphasis on writing for publication
404. Broadcast Reporting II. 3 hrs. Prerequisites: MCJ 102, 103, 200, 300, 304. Corequisite: MCJ 404L. Writing, video taping and editing television news stories and series; emphasis on story idea origination, interviewing and electronic news gathering techniques; consideration of online delivery of news; capstone course for the radio-television-film majors in broadcast journalism emphasis; completion of senior portfolio required
404L Broadcast Reporting II Lab. Corequisite: MCJ 404. Production laboratory required for MCJ 404
405. Problems in Publication Production. 3 hrs. Permission of instructor. Practical training in the production of student publications and advising of staffs
406. Broadcast Journalism Workshop. 3 hrs. Prerequisites: MCJ 102, 103, 200, 300, 304, 404/L. Experience in producing television and online newscasts
406L. Broadcast Journalism Workshop Lab. 1 hr. Corequisite(s): MCJ 406. Gives students real world- hands-on experience in producing, writing, shooting and reporting in styles suited for multi-platform news outlets
407. Theories of Mass Communication. 3 hrs. An examination of scholarly theory pertaining to the mass communication process, the functions of mass communication, and mass communication effects
408. Broadcast News Producing. 3 hrs. Student learn broadcast producing and anchoring techniques; develop skills including story creation, preproduction elements, live-to-tape production, and control room techniques
411. Advanced Audio Production. 3 hrs. Prerequisite: MCJ 334 or consent of instructor. An advanced course in audio production for both aural and visual media
412. Visual Design. 3 hrs. Prerequisite: MCJ 102, 103, 200. Course covers the history, design and production of media materials. Topics include design principles, visual perception, typography, manipulating images and photographs.
418. Practicum in Journalism. 1-3 hrs. Prerequisite: Consent of adviser. Supervised experience in news, photography, public relations, or advertising
421. Public Relations. 3 hrs. Introduction to the professional practice of public relations, emphasizing its function and process, publics, tools and media of communication and professional ethics
422. Public Relations Writing and Publication Design. 3 hrs. Prerequisites: MCJ 102, 103, 200, 312, 421. Concentrates on designing total public relations packages for public, business and nonprofit organizations; requires production of a publicity campaign
424. Public Opinion, Mass Communication, and Society. 3 hrs. The purpose of this course is to explore the impact of mass communication and public relations on public opinion and to examine the role of public opinion in the forming of policy and resolution of social issues
425. Advertising Theory and Research. 3 hrs. Prepares students to utilize and evaluate professional telecommunication research services and to conduct elementary studies of media audiences
426. Public Relations Research. 3 hrs. Prerequisite: PSY 360 or SOC 460, MCJ 102, 103, 421. Introduction to quantitative and qualitative methods of applied, basic and evaluative research used in developing and managing public relations programs
428. Public Relations Campaigns. 3 hrs. Prerequisite: MCJ 102, 103, 200, 421, 422, 426. Emphasizes systematic analysis of clients and publics, formulation of goals and strategies and multimedia communications; evaluation of effectiveness and budget preparation included; case studies and field project; capstone course for journalism majors in public relations emphasis; completion of senior portfolio required
429. Internship. 3 hrs. Prerequisite: Consent of adviser and internship coordinator. Designed for students who have arranged internship in news, photography, advertising and public relations
431. Advertising Campaigns. 3 hrs. Prerequisite: MCJ 102, 103, 200, 330, 333. Planning and executing advertising campaigns; capstone course for advertising majors; completion of senior portfolio required
432. Advertising Management and Sales. 3 hrs. Prerequisites: MCJ 102, 103, 200, 330. This course focuses upon the organization, operation and management of the advertising department of a broadcast station or cable television system.
433. Problems and Cases in Advertising. 3 hrs. Prerequisites: MCJ 102, 103, 200, 329, 231, 330, 333. The focus is upon problems, decisions and decision-making processes of advertising managers with special emphasis upon decision-making across the functional areas of the advertising process
434. Advertising Account Planning. 3 hrs. Examines the role of the account planner in advertising, including understanding the customer, defining target market and benefit, brand positioning, and the creative brief
437. Advanced Post Production. 3 hrs. Prerequisites: MCJ 102, 103, 200, 335, 340. Course is designed to increase student knowledge and experience in the area of editing, to better reflect "real world" conditions and is project-driven.
440. Advanced Television Production. 3 hrs. Prerequisites: MCJ 102, 103, 200, 335, 340 or permission of instructor. Advanced topics in video post-production theory and practice; capstone course for the radio-television-film majors in radio-television production emphasis; completion of senior portfolio required
441. Photojournalism Portfolio. 3 hrs. Prerequisite: MCJ 102, 103, 200, 241/L, 341. Allows completion of student portfolio entries; emphasizes presentation formats and styles; addresses digital production of portfolios; capstone course for journalism majors in the news-editorial emphasis with photojournalism concentration; completion of senior portfolio required
442. Writing for Radio-TV. 3 hrs. Prerequisite: MCJ 102, 103. Basic broadcast copywriting for continuity, commercials and program formats; course content is applied in frequent writing assignments; typing proficiency required
447. Television Production Workshop. 3 hrs. Prerequisite: MCJ 102, 200, 335, 340 or permission of instructor. Advanced experience in all phases of television production, direction and post-production
448. Seminar in Radio-TV. 3 hrs. Examination of a telecommunication topic; may be repeated with a different topic or combined with MCJ 478 for a total of six hours
450. History of Journalism. 3 hrs. Major events, issues and personalities of American mass media examined within interdisciplinary framework; historical relations of print media and public institutions emphasized
451. The Internet: The Online Electronic Medium. 3 hrs. Prerequisite: Consent of instructor
454. Media Law and Ethics. 3 hrs. Course provides students with a broad understanding of the legal environment in which media institutions function and explore principles and case studies in mass media ethics.
455. Media Ethics. 3 hrs. Examination of major moral dilemmas, issues and practices of mass media through lectures and case studies, with emphasis on moral decision-making
460. Media Law. 3 hrs. Rights and constraints of the press, with emphasis on both legal and ethical considerations; a study of libel, copyright, monopoly, contempt, regulations and other aspects of the law as applied to mass communication
461. Mass Media History. 3 hrs. Study of the development, evolution, and function of the mass media and its influence on American culture and the global society.
462. Media Criticism. 3 hrs. Course will introduce students to academic and journalistic approaches to analyzing mass media and culture, including media representations of class, gender and race.
463. Media Management and Economics. 3 hrs. Course examines leadership and management approaches at media organizations and the implications of ownership and government regulation of media systems.
464. Entrepreneurial Journalism. 3 hrs. Learn to distribute and monetize content, examine core business concepts of the media, study the impact of digital technologies in the industry - content production and consumption
480. Seminar in Journalism. 3 hrs. Examination of theoretical concepts in journalism and the setting for their application; may be repeated for maximum six hours. credit
481. International Broadcasting. 3 hrs. Prerequisite: Permission of instructor. An examination of the development, structure, functions, programming and audiences of international broadcasting services
482. Seminar in Advertising. 3 hrs. Examination of issues and practices in advertising and the settings for their application; may be repeated for a maximum of six hours credit
483. Seminar in Public Relations. 3 hrs. Examination of issues and practices in public relations and the settings for their applications; may be repeated for maximum of six hours credit
489. Caribbean Mass Media Systems. 3-6 hrs. Prerequisite: Consent of instructor. Lecture and research on the media systems of the Caribbean Basin with special attention given to coverage of Third World news
492. Special Problems. 1-12 hrs (Students undertaking a Senior Honors Project will enroll in MCJ 492H.) Department and instructor consent.
498. British Studies in Photography. 3-6 hrs. Prerequisite: Consent of Instructor. Lecture and research in British photography abroad under the auspices of the Southern Miss British Studies Program
499. British Studies in Journalism. 3-6 hrs. Prerequisite: Consent of instructor. Lecture and research in British Journalism offered abroad under the auspices of the Southern Miss British Studies Program
The semester credit hours are listed after the title of each course.
100. Introduction to the Arts. 3 hrs. A team-taught investigation of the music, visual and theatrical arts designed for students who are not otherwise academically involved with these arts (CC 1233)
Southern Miss courses for which there are acceptable junior/community college courses are marked as (CC ____). It should be noted that there is a variance in course sequence between the junior/community colleges and Southern Miss. In addition, courses with the same junior/community college numbers vary from college to college. An adviser should be consulted before course scheduling.
The plus (+) sign in front of a course indicates that a special fee is charged for that course. (All labs are subject to a usage fee.)