Course descriptions

TOURISM MANAGEMENT (TM)

Enrollment in courses numbered 300 or above requires junior standing

100. Introduction to Hospitality and Tourism. 3 hrs. This course provides a general overview of the tourism industry

340. Global Tourism. 3 hrs. Concepts of tourism planning, economics, and marketing

345. Customer Services Management. 3 hrs. Theories and concepts of managing in a service environment

358. Food and Beverage Operations. 3 hrs. Prerequisite: TM 100. Introduction to menu development and design, food preparation, sanitation and service

368. Hotel Operations. 3 hrs. Prerequisite: TM 100. Introduction to the ongoing operations of all functions in the hotel and lodging industry

375. Beverage Control and Service. 3 hrs. Principles of managing bar/beverage. Emphasis on various managerial functions and their impact on bar/beverage operation system.

377. E-Commerce in Tourism. 3 hrs. Focuses on electronic marketing and markets for the hospitality and tourism sectors

378. Casino and Resort Operations. 3 hrs. Prerequisite: TM 100. An introduction to all aspects of casino/resort operations

385. Introduction to the Convention Industry. 3 hrs. This course is designed for students at the junior and senior level who are interested in the broad field of convention and event management.

441. Legal Aspects of Hospitality and Tourism. 3 hrs. Prerequisite: PHI 300. Origin, development and statutory law as it applies to the hotel and restaurant industry

442. Hotel and Restaurant Marketing. 3 hrs. Prerequisite: MKT 300. Focus on marketing issues unique to the hotels and restaurants with special attention to application of market segmentation, product differentiation and positioning, and promotion

444. Tourism Research Methods. 3 hrs. A survey of the latest research methodologies, statistics and techniques relevant to tourism and hospitality and application in interpreting, forecasting and estimating impacts.

445. Hotel and Restaurant Cost Controls. 3 hrs. Prerequisites: ACC 300 and FIN 300. This course stresses industry benchmarks and focuses on the uniqueness of the operational reporting systems and financial/ownership structure of the hotel and restaurant industry

457. Catering and Buffet Management. 3 hrs. Prerequisite: TM 358. Principles, techniques and implementation of special events in food service

458. Advanced Restaurant Operations Management. 3 hrs. Prerequisite: TM 358. Application of management theories for restaurant operations including inventory management, cost control and menu analysis

467. Conventions and Meetings Management. 3 hrs. Focus on all aspects of the convention business including marketing to corporations and associations for conventions and special events, and providing conference management support activities

468. Hotel Operations Management II. 3 hrs. Prerequisite: TM 368. Advanced principles and procedures of the management of hotel operations

471. Regulatory Legal Security Aspects of Casino Operations. 3 hrs. Prerequisites: Jr and must be 21 years of age or older. An in-depth overview of the regulatory, legal, and security aspects of the casino/resort industry.

472. Casino and Resort Marketing. 3 hrs. An integrated and in-depth overview of the application of marketing concepts within the casino/resort industry

475. Casino and Resort Financial Analysis. 3 hrs. An integrated and in-depth overview of financial management operations within the casino/resort industry

476. The Use of Technology in Casino/Resort Operations. 3hrs. An Integrated and in-depth overview of the technology that facilitates the use of management information within the casino/resort industry

478. Casino and Resort Operations Management II. 3 hrs. An overall integration of all aspects of casino/resort operations

479. Internship in Hospitality Management. 3 hrs. Prerequisite: HM 300. Three hundred (300) hours of supervised internship program with hospitality company. One additional internship may be taken as general elective with approval of adviser.

492. Special Problems. 1-6 hrs. Approval of Instructor.

494. Strategic Destination Analysis. 3hrs. Capstone. Prerequisites: Sr. standing. TM 441, TM 444, TM 445. An Integrated and in-depth study utilizing marketing and financial models in developing an impact plan for a specific destination development project