Web Services: Information Architecture & Navigation

What Is It?

Information Architecture (IA) is the underlying framework that supports your site, including the navigation – links or graphics/buttons – users employ to move around your site.

The architecture represents the blueprint for your site’s pages, how they are connected and which are most important hierarchically. Clear and consistent labeling and placement of links helps users, particularly first-time visitors, move more intuitively throughout your site without getting lost.

Why Is It Important?

Poorly constructed sites are difficult to use – visitors can’t find the information they want easily and, therefore, can be prone to leave your site in frustration.

By contrast, well constructed sites are inviting to new visitors and encourage repeat traffic. Users can find the information they need or that you want them to find, complete important tasks or actions, or simply browse and explore with no wrong turns or dead ends.