About Sport Management

The sport business industry has continued to be one of the largest, fastest growing, and most popular industries in the United States. The current economic magnitude of the industry is estimated at over $450 billion. This dollar amount is far more than twice the size of the US auto industry and seven times the size of the movie industry. The industry is expected to continue to grow and expand globally as technology, economics, culture, political climates and communication segments interact more frequently.  The vision of the Sport Management program is to become recognized nationally and internationally throughout the academic and industry communities, for the high quality of its faculty and graduates.  That recognition will lead to a position of being one of the premier academic programs in the nation.

Today’s sport industry needs highly trained professionals to meet the ever-changing economic and lifestyle growth patterns in tomorrow’s marketplace. With the proliferation of both recreational and spectator sport, the Sport Management discipline is growing increasingly complex. As a result, successful organizations in the sport industry are continually searching for tomorrow’s leaders with specialized training. The Sport Management program at The University of Southern Mississippi provides such training in the forms of professional preparation for management and leadership positions with professional sport teams, intercollegiate and intramural athletics, recreation programs at colleges and universities, and amateur athletic organizations.

As sport management leaders, we value:

  • Providing aspiring sport executives the opportunity to learn the skills that professional teams and clubs, collegiate properties, and other sports businesses seek when hiring new employees.
  • The application of traditional business management concepts to the major issues currently facing sport managers.
  • Preparing students to develop, manage, and lead initiatives, and to develop and set policies in athletic administration, sport promotion and marketing, arena and stadium management, and service management.
  • Students applying their knowledge during practicum/internships, industry-related site visits, and student-led events to better participants and community constituents.
  • Core classes in administration, marketing, risk management, finance, and event management are taught by outstanding faculty who are top scholars in the field.
  • The economic health and well-being of entities that support the sport industry.
  • Integrity and professional and personal ethics.
  • A culturally diverse and accepting environment for all concerned.
  • Creativity, responsibility, and accountability of all engaged in our program.