MS in Sport Management


The Master of Science in Sport Management prepares professionals for advanced careers in the expanding sport industry by enhancing their critical thinking skills and exposing them to expert knowledge and research in the field of sport. The curriculum has been designed and developed and enable students to acquire and demonstrate a set of management skills and an understanding of the sport industry through a combination of required core courses, electives, research and experiential components.

This master's degree program is available fully online, in the classroom, or a combination of online and traditional courses.


Career Opportunities

The degree program is designed to prepare students for a career in interscholastic or intercollegiate athletic administration and coaching. The academic curriculum also serves students interested in pursuing job opportunities within the sport business industry, including facility/arena management, club management, corporate sport operations, professional team management, and state and national governing agency administration.


Program Plan

Sport Management Plan of Study


Program Requirements

Practical Experience

All students in the major are required to complete three hours of SM 700 (practicum/internship) that provides hands-on professional field experience. Applied experience in the sport industry is critical for success in this career field.


Core Course Descriptions (24 hours required)

  • SM 605: Policy and Governance

The study of governing agency policy formation processes and administrative implementation in amateur and professional sport organizations.

  • SM 612: Financial Management in Sport

Advanced principles and applications of finance and economics in the sport industry

  • SM 630: Socio-Ethical Issues in Sport

Advanced study of such social issues as gender, race and ethnicity, aggression, politics, religion, and class and social mobility within the context of the sport industry.

  • SM 642: Sport Venue and Event Management

This course will provide a practical background in all facets of managing a sports event and facility.

  • SM 676: Trends and Issues in Sport Management

An in depth study and analysis of the athletic profession as it relates to trends and issues surrounding coaching and administrative decision-making.

  • SM 682: Applied Research Methods and Statistics in Sport

Designed to develop correct application of research methods and statistical process control tools for data based decision making relative to continuous improvement in sport management.

  • SM 700: Sport Management Practicum/Internship

The sport management internship is designed for students to gain practical full-time work experience in the sports industry. Students will apply theory to practice.

  • SM 715: Sport Marketing and Public Relations

Athletic promotion and fundraising, sponsorship, and marketing.

  • Elective Courses (9 hours)

Nine hours of advisor-approved electives in SM – Options: SM 620, 626, 628, 692, 714, or 731


Links of Interest


Program Contact Information

Dr. Brandon Allen  - Assistant Teaching Professor/Sport Management Graduate Coordinator

Phone: 601.266.6057