Alejandro Gomez-del-Moral, Ph.D.

Alejandro (Alex) Gomez-del-Moral joined the history faculty at the University of Southern Mississippi in the fall of 2014. Born in Barcelona, Dr. Gomez-del-Moral earned a PhD in history from Rutgers University, specializing in the history of modern Europe and especially of his native Spain, after receiving his BA from Amherst College in Massachusetts and an MA from the University of Georgia. Gomez-del-Moral has taught survey courses in the history of modern western civilization as well as specialized courses in Spanish history, and offers courses on European, World, and Latin American history at USM.

Dr. Gomez-del-Moral’s research examines the development of a mass consumer society in Spain during the dictatorship of Generalissimo Francisco Franco (1939-1975). He traces how new, modern department stores, supermarkets, consumer magazines, and advertising inserted Spain into transnational networks for the exchange of consumer practices, commercial methods, and with them subversive sociopolitical ideas, which drove the nation’s democratization from the 1950s through the early 1980s. At the same time, his work reveals the politically ambiguous character of mass consumption in mid-century Spain, showing how the Franco regime and its supporters at times successfully coopted the nation’s new mass consumer culture for their own ends. This research has been recognized by the Program for Cultural Cooperation Between Spain’s Ministry of Culture and United States Universities and by Rutgers University.

Gomez-del-Moral’s future research interests include the commercialization of global association football (soccer) as centered around the multi-billion-dollar football merchandise industry.

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