At left is the QR code for the Office of University Communication's Web site address. QR codes can be generated to visually represent long URLs so that users can simply use their smartphone loaded with a mobile application to read the QR code and go directly to the web site described by the QR code.
If your smartphone doesn't have an application installed yet, visit our mobile apps page here to download one to correspond with your cell phone: http://www.usm.edu/gulfcoast/mobile-apps.
QR Codes Seven Rules to Live By1. ADD VALUE FOR THE USER –Make the scan worth someone’s time - define a purpose for the QR Code and make it engaging for your prospect. Think of a QR code as a request for the user's exclusive time and attention. If you use these codes poorly, you will slow down adoption of this technology and hurt your reputation. Successful tactics for QR codes:
3. ENCODE A SHORT URL- Short URLs will lessen the amount of pixels needed to generate the QR image resulting a better designed QR code. For example, a reasonable sized QR code at 1” Square would have pixels so small and packed that most smartphones would fail at reading it. Increasing the size to compensate for this would yield codes that eat up valuable print space.
4. PROVIDE INSTRUCTIONS - QR codes are a relatively new phenomenon in the United States. Never assume someone
6. TEST TEST TEST! Test on multiple devices. It only takes one negative experience to alienate consumers.
7. MEASURE RESULTS – just as you would measure the results of an e-mail or direct mail campaign, a QR code campaign should be tracked as well. If you don't, you will never know what impact your codes are having or if they're worth the investment.