Cisco Executive to Deliver Keynote Address at Sports Security Conference

Creating the ultimate fan experience remains a cornerstone for sport venue operators, organizers, researchers and developers across the globe.

And few people are more qualified to discuss the myriad technology geared toward sports fans' satisfaction than Cisco Systems executive David Holland, who will deliver one of the keynote addresses at the 2011 National Sports Safety and Security Conference & Exhibition set for Aug. 2-4 in New Orleans.

Holland, who joined the company in 1998, serves as senior vice-president and general manager of the Sports and Entertainment Solutions Group at Cisco. In this role he has the overall responsibility for accelerating development and adoption of Cisco solutions in the sports and entertainment market.

“We are indeed fortunate to have David Holland share his expertise and insights with us at the national conference,” said Dr. Lou Marciani, director of the National Center for Spectator Sports Safety and Security at The University of Southern Mississippi, which is serving as host of the second annual event. “Mr. Holland has extensive background and knowledge about the future potential of sport venues being integrated with cutting-edge technological developments for operations, safety and security and the fan experience.”

Cisco, based in San Jose, Calif., designs and sells consumer electronics, networking, voice and communication technology and services. With more than 70,000 employees, Cisco ranks as one of the world's largest technology corporations.

Holland is scheduled to address the conference on day two with a presentation titled, “How Technology is Changing the Sport Venue and Fan Experience Landscape.” He notes that Cisco actively endorses the innovative research, training and integrated solutions that NCS4 has so vigorously championed.

“Cisco is very supportive of this kind of national conference to act as a focus on the intersection of venue owner/operator priorities and spectator interests, experiences and concerns,” said Holland. “It is good to get key sports venue industry stakeholders together to share trends, concerns, best practices, visions and the like to help venues in their future planning, development and spectator benefit.”

During his tenure at Cisco Holland has participated in a wide variety of internal councils and boards responsible for Cisco's success in the Sports and Entertainment, Connected Real Estate and Safety and Security Market Adjacencies. Before joining Cisco, he worked for Paribus Capital Markets and Apple Computer, Inc.

Established in 2006, the National Center for Spectator Sports Safety and Security was created to provide an interdisciplinary academic environment to further increase sport security awareness, improve sport security policies and procedures and enhance emergency response through evacuation, recovery operations and crowd management training.

More than 400 security professionals and 56 vendor exhibits are expected to attend the national conference. For more information call 601.266.6183 or visit www.NCS4.com/conference